Mobile App barcoo Brings Consumers Transparency While Shopping

BERLIN, August 31, 2010 - As of today, consumers in the United Kingdom can access extensive and
independently retrieved product information. The app barcoo, available for
free download, enables mobile phones to scan barcodes that are usually
printed on each packaging and will display testing and customer reviews,
sustainability information, price comparison and ecological footprint
information. When scanning food items it will also display nutritional
information including a traffic light indicating dietary fitness. In addition
it will also display what stores in the local area carry the product.
Currently barcoo offers product information regarding food items, cosmetics,
electronics as well as media products such as CDs, DVDs and books. In
addition, barcoo users can contribute their own information by entering
nutritional values, adding comments or uploading images to products.

Ease of use

barcoo is available for many mobile phones and smart phones, but for the
time being will launch for iPhone, Android powered devices and for the
Samsung Wave with the bada operating system. To download simply visit your
respective app store on your device. In a few weeks barcoo will also be
offered in the Nokia Ovi store.

App with many fans in Germany

barcoo is one of the most used apps in Germany. To date, more than a
million users have downloaded the app to their phones, more than half of them
to their iPhones. CEO Benjamin Thym says: "barcoo's success in Germany
demonstrates us that consumers appreciate having the opportunity to inform
themselves right during shopping. We are happy to finally bring this level of
transparency to our British neighbors."

www.barcoo.com

    Press contact barcoo:
    Christian Soult
    ConSoulting
    Ackerstraße 3a
    10115 Berlin
    Germany
    Tel.: +493099296936-1
    Mobil: +4917620068756
    press@checkitmobile.com
    www.barcoo.com/en/press

Press contact barcoo: Christian Soult, ConSoulting, Ackerstraße 3a, 10115 Berlin, Germany, Tel.: +493099296936-1, Mobil: +4917620068756, press at checkitmobile.com