Mobile Enterprise Services Promise Unique Growth Opportunity for Emerging Markets

CAMBRIDGE, Massachusetts, February 4 - There is significant scope for greater adoption of mobile enterprise
subscriptions in emerging markets as fixed-mobile convergence (FMC) and
mobile broadband will play key drivers of revenue, according to a new report
from Pyramid Research (www.pyr.com), the telecom research arm of the
Light Reading Communications Network (www.lightreading.com).

Mobile Enterprise Services in Emerging Markets analyzes the prospects of
mobile services targeting enterprises of all sizes in emerging markets. The
65-page report evaluates services and mobile network operators with an eye to
the uniqueness of each market while continually referencing more mature
markets. It assesses the prospects of various business-oriented services, as
well as specific initiatives, looking at the roles of applications such as
SMS, email, m-commerce, and digital signatures, as well as M2M services -
telematics and telemetry. Handsets, netbooks, and laptops are also discussed.
Seven case studies covering mobile operators, enterprises and a WiMax
operator examine Autotransportes de Carga Tres Guerras in Mexico, Zap in
Kenya and Tanzania, Hospital Espanhol in Brazil, Vodacom Business in South
Africa, Yota and MTS in Russia, and Vodafone in Romania.

    -- Download the excerpt
(www.pyr.com/downloads.htm?id=1&sc=PR N020410_MOBENT) to read key
findings, recommendations for fixed and mobile operators, equipment vendors,
investors, a list of companies mentioned, and a table of contents and
exhibits.
    -- Purchase this report online (
www.pyramidresearch.com/store/RPMobileEnterpriseServices.htm?sc=PRn020410_MOBENT
).
    -- Watch the Pyramid Preview (
www.pyramidresearch.com/All_Previews.htm?videoId=63927620001&sc=PRN020410_MOBENT
).

    There is significant opportunity for adoption of mobile enterprise
subscriptions in emerging markets; in developed markets, 30 to 40 percent of
employees have a mobile subscription, while the penetration rate in emerging
markets is only 5 to 20 percent, notes Tim Keitel, Analyst at Large and
author of the report. "As in mature economies, fixed-mobile convergence is an
important trend in the enterprise market in emerging economies. By offering
FMC services, operators can leverage their brands, channels, relationships,
and infrastructure to increase revenue from business clients, create a closer
customer relationship, lower churn, and create additional barriers to entry,"
says Keitel.

    While 25 to 35 percent of mobile broadband subscriptions in developed
markets are business, the portion is much higher in emerging markets -
typically over 50 percent. "Some operators are positioning mobile broadband
as a complete voice and data offering for small enterprises," explains
Keitel. "Telemetry (remote monitoring and measuring) and telematics
(automotive digital communications) are growth markets, particularly in
Africa and individual countries, such as China and Russia," he adds. "And
there are new growth markets as well - particularly in the machine-to-machine
segment, and there are also underexploited ones - in particular the informal
business market."

    Mobile Enterprise Services in Emerging Markets is part of Pyramid's
research report series. A blend of primary research and qualitative analysis,
Pyramid's research reports offer comprehensive coverage of the fixed and
mobile communications space and enable those in the communications industry
to stay ahead of changing market dynamics. This report is priced at US$3495
and can be purchased online here (
www.pyramidresearch.com/store/RPMobileEnterpriseServices.htm?sc=PRN020410_MOBENT
) or by contacting Amalia Vega at avega@pyr.com or telephone at
+1-809-330-4520.

    About Pyramid Research
    Pyramid Research (www.pyr.com) offers practical solutions to the
complex demands our clients face in the telecommunications, media and
technology industries. Our analysis is uniquely positioned at the
intersection of emerging markets, emerging technologies and emerging business
models, powered by the bottom-up methodology of our market forecasts for over
100 countries - a distinction that has remained unmatched for more than 25
years. As the telecom research arm of the Light Reading Communications
Network, Pyramid Research works with Heavy Reading, providing the
communications industry's most comprehensive market data, trusted research
and insightful technology analysis.

    About Light Reading
    Founded in 2000, Light Reading (www.lightreading.com) is the
leading online media, research, and focused event company serving the US$3
trillion worldwide communications market. Lightreading.com is the ultimate
source for technological and financial analysis of the communications
industry, leading the media sector in terms of traffic, content, and
reputation. Light Reading's research arms, Heavy Reading and Pyramid
Research, provide the most comprehensive communications research, market
data, and technology analysis in close to 100 markets around the world. Light
Reading produces nearly 20 targeted communications events including TelcoTV,
and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower
Summit @ CTIA, as well as focused one-day events tailored for cable, mobile,
and wireline executives in the US, Europe, India, and China. Light Reading
was acquired by United Business Media in August 2005 and operates as a unit
of TechWeb.

    About TechWeb
    TechWeb (www.techweb.com), the global leader in technology media
and professional information, enables people and organizations to harness the
transformative power of technology. Through its three core businesses - media
solutions, marketing services and paid content - TechWeb produces the most
respected and consumed brands and media applications in the technology
market. More than 14 million business and technology professionals (CIOs and
IT managers, Web & Digital professionals, Software Developers, Government
decision makers, and Telecom providers) actively engage in TechWeb's
communities and information resources monthly. TechWeb brands includes:
global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon;
award-winning online resources such as InformationWeek, Light Reading, and
Network Computing; and market-leading InformationWeek, Wall Street &
Technology, and Advanced Trading magazines. TechWeb is a UBM company, a
global provider of news distribution and specialist information services,
with a market capitalization of more than US$2.5 billion.

    About United Business Media Limited
    UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
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information, go to www.unitedbusinessmedia.com.

    Press contact:
    Jennifer Baker
    +1-617-871-1910
    jbaker@pyr.com