Mobile Interactive Group Acquires Global Micropayments Business, Zaypay

LONDON, September 13, 2011 -

• Extending micropayment capabilities to over 44 countries
• Offering SDK’s for Android, Facebook and Web, and including premium, voice and messaging payment options
• Providing global monetisation solutions specifically for  the developer community

www.migcan.com

www.zaypay.com

Global mobile and digital technology business Mobile Interactive Group (MIG) today announces the acquisition of global micropayments business Zaypay - ‘Big in small payments’.

Based in the Netherlands, Zaypay is a profitable mobile micropayments business that launched in 2006. To date the business has provided secure micropayment solutions to several hundred global customers through one secure easy to use platform.

Barry Houlihan, CEO and Founder, MIG commented “MIG’s vision for Zaypay is to build a one stop shop for online and mobile monetisation solutions to merchants, online billing providers and developers globally.  We understand that developers are driving our industry now and Zaypay is a platform that has been built by developers, for developers - Our aim is to build stronger relationships specifically with the developer community, to provide developers with a frictionless payment system that’s tailored to their platforms and to further understand and support their requirements around monetisation on an international scale.”

The industry press recently reported that users are increasingly choosing simple SMS mobile payments for micro-transactions whilst on social networks and gaming sites.  Market insights and industry stats also indicate that the worldwide market for mobile payments will grow to $633.4 billion and that mobile payment users will grow 600 percent, to 490 million by 2014 (Source:  Generator). 

Bastiaan Peters, CTO, Zaypay said: “We’re extremely proud of what we’ve achieved over the past five years; we’ve built a profitable micropayments technology business and now, with the acquisition from MIG, the Zaypay business can be taken to the next level.  MIG is a well-respected business that has a strong reputation for developing robust global technology platforms.  It will be exciting to work with a group of such forward thinking, innovative individuals who understand where the industry is going and who have a clear vision for the future.”

MIG will continue to operate Zaypay as a standalone business.

In June 2010, MIG acquired mobile marketing and CRM provider Piri Limited and in February 2011 announced the acquisition of mobile technology, services and marketing company Golden Bytes International B.V. (GB):  This M&A activity has enabled MIG to broaden its technology and services offering across the mobile services value chain and to fast track the reach of its products across the globe.

Zaypay was acquired for an all cash undisclosed sum.

About Mobile Interactive Group

Mobile Interactive Group (MIG) is a global integrated mobile and digital technology business and is the fastest growing privately owned technology company in the UK and EMEA (Deloitte).

Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi-channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.

All platforms, products and applications are developed in-house and are MIG’s proprietary technology.  Our global platform mVoy enables brands from all over world to interact, engage and communicate with consumers via mobile.

• mVoy Publish: Create, build, host & manage mobile commerce, mobile websites & apps
• mVoy Communicate: Build & manage interactive messaging & multi-step marketing campaigns
• mVoy Engage: Power social interactivity & voting via mobile sites, apps, Facebook and Google+
• mVoy Connect: Enable & deliver high volume mobile messaging campaigns & payments

MIG currently serves multiple sectors including Technology Providers, Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment, Financial Services, Public Sector and Government Agencies, FMCG, Original Equipment Manufacturers (OEM).  Additionally we have over 300 clients including New Look, M&S, O2, Vodafone, ITV, Sky, MoneySupermarket, Sony PlayStation, COI, Walkers, Tropicana, Nokia, Samsung and in May 2011 MIG announced its ‘Preferred Developer Consultant’ status as selected by Facebook.

To learn more go to www.migcan.com

For more information on MIG please contact: Tim Banks,
infomob PR, tim at infomob.co.uk, +44(0)7771-512-057; Emma Potter, Head of Communications, MIG, emma at migcan.com, +44(0)7739-902-473