Mobile Interactive Group Announces Global Partnership With Skype

By Mobile Interactive Group, PRNE
Wednesday, August 10, 2011

LONDON, August 11, 2011 -

- Powering  Skype’s Mobile Website Globally With MIG’s Mobile Platform mVoy Publish

Mobile and digital technology business Mobile Interactive Group (MIG) has today announced a partnership with Skype.  The partnership will see MIG run the new Skype global mobile website which launched in May this year utilising MIG’s mobile platform, mVoy Publish.

As Skype on mobile becomes an increasingly important part of Skype’s portfolio, the new mobile site will be an important tool for Skype’s mobile customers: 

· Delivering a compelling mass market mobile web experience to Skype’s global customer base that detects the users device to ensure the correct site is served

· Providing a seamless path for customers to download the Skype application for their mobile, enabling access to content, product information and  support if required

· Supporting Skype’s global customer base in local languages

· Providing an integrated, easy to use, rich mobile web user experience to Skype’s 170M connected users worldwide*.

Initially the partnership will see MIG develop a full service mobile internet site that will detect the user’s handset and territory and provide them with a tailored user experience with relevant downloads, product information and support services. Users will be able to access similar and relevant content to that available on 

Linda Summers, director of product marketing for Skype said “For many Skype users, their first experience of Skype will be on their mobile phone, so it was important that we give them a mobile browsing experience that helps them make the download process smooth and easy, and ultimately enhances their overall Skype experience.  We choose to partner with MIG because of their experience in working with leading brands on delivering high impact mobile experiences.”

Matt Cockett, commercial director, Mobile Interactive Group (MIG) commented “We understand Skype’s objectives, to grow their mobile base significantly over the next few years and their need to capitalise on the number of consumers wishing to access Skype via their mobile device.  As those customers come in it is up to us to ensure they get the best user experience and convert into a new or become a more loyal existing user. In conjunction with MIG’s platform technology, we will be drawing on our vast knowledge in mobile centric user experience (UX) and design to deliver the ultimate mobile experience to Skype’s global customer base.”

Skype is one of the fastest adopted technologies in history, saving time and money in connecting business colleagues, friends and families.  Skype is continually partnering with mobile carriers and the world’s leading handset manufacturers around the world to broaden their offering.

About Mobile Interactive Group

Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA (Deloitte).

Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi-channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.

All platforms, products and applications are developed in-house and are MIG’s proprietary technology.  Our global platform mVoy enables brands from all over world to interact, engage and communicate with consumers via mobile.

mVoy Publish: Create, build, host & manage mobile commerce, mobile websites & apps

mVoy Communicate: Build & manage interactive messaging & multi-step marketing campaigns

mVoy Engage: Power social interactivity & voting via mobile sites, apps, Facebook and Google +

mVoy Connect: Enable & deliver high volume mobile messaging campaigns & payments

MIG currently serves multiple sectors including Technology Providers, Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment, Financial Services, Public Sector and Government Agencies, FMCG, Original Equipment Manufacturers (OEM).  Additionally we have over 300 clients including New Look, M&S, O2, Vodafone, ITV, Sky, MoneySupermarket, Sony PlayStation, COI, Walkers, Tropicana, Nokia, Samsung and in May 2011 MIG announced its ‘Preferred Developer Consultant’ status as selected by Facebook.

To learn more go to

For more information on MIG please contact: Tim Banks, infomob PR, tim at, +44(0)7771-512-057

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