Moshi Monsters Launches Moshi Music Label

LONDON, September 12, 2011 -

Lady Goo Goo Kicks Off With Launch of First Ever Moshi Music Single - “The Moshi Dance” - Available from iTunes September 18^th

- With Photo

Moshi Monsters’ pint-sized superstar looks set to follow in the footsteps of Bob the Builder and Mr. Blobby by moving from small screen to the top of the charts.  Lady Goo Goo is an animated sensation and heroine of the global kids’ phenomenon Moshi Monsters, which now has over 50 million registered users worldwide (including one-in-two kids in the UK aged 6-12).

Lady Goo Goo’s debut single, ‘The Moshi Dance’ will be available for download on iTunes from September 18^th with ambitions for a number one chart position. The official single is being launched by popular demand following Lady Goo Goo’s massive success on YouTube, where the ‘The Moshi Dance’ video is pulling in around 1m views a month. The video is currently on over 3m hits - eclipsing established artists including Will Young (his Jealousy video has 793,880 views), The Wanted (Glad You Came has clocked up 937,045 views) and Jedward (the video for Bad Behaviour has received 1,107,850 views to date)*.

On the basis of Lady Goo Goo’s monster success, Moshi Monsters is launching its own music label to back its characters’ musical exploits.  The label has already signed hopefuls including Dustbin Beaver, 49 Pence, Broccoli Spears, Hairosniff and Avril Le Scream from whom future releases are expected. There is also a Moshi Music album on the cards for release later this year.

Creator of Moshi Monsters and CEO of Mind Candy, Michael Acton Smith said: “We released the Lady Goo Goo music video on YouTube as a bit of an experiment and were amazed at the response and how fast it spread. Kids loved it so we thought it would be smart to release it and are developing many more tracks.”

Each Moshi Music track and supporting video will be developed to offer both parents and children a combination of awesome visual content, character back-stories, silliness and fun.

For further information on Lady Goo Goo’s debut track, ‘The Moshi Dance’ visit www.moshimusic.com/ladygoogoo or her Facebook page www.facebook.com/LadyGooGooOfficial

* YouTube stats as of 12 September 2011

Notes to Editors:

ABOUT MIND CANDY

Mind Candy is the online games developer and entertainment company behind the hit global children’s brand Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com. For further information visit www.mindcandy.com

ABOUT MOSHI MONSTERS™

Moshi Monsters is an online world for boys and girls aged 6-12. The site is filled with exciting characters, educational puzzles, nurturing play patterns, customization tools and a social layer so kids can share, show-off and communicate with their friends in a safe environment - similarly to the way adults interact on Facebook.

Children choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma - that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment.

Since its launch in 2008, the site has accumulated over 50m registered users worldwide.

Following its huge online success, Moshi Monsters has exploded from its online base into the real world with an array of physical product offerings including best-selling toys, books, membership cards, trading cards and much more. Moshi Magazine launched in February 2011 and is now the largest UK kids title in the UK!…and there’s loads more to come with Moshi TV, Moshi Live and Moshi Music currently in development!

For more information visit www.moshimonsters.com

ABOUT MICHAEL ACTON SMITH - CEO, MIND CANDY

Michael Acton Smith is CEO and founder of Mind Candy. The company created Moshi Monsters, which now has over 50m registered users worldwide. Mind Candy’s first project was trans-media puzzle game PerplexCity, which played out across various media platforms. Prior to Mind Candy, Michael co-founded Firebox.com (online gadget and gift retailer), Berwickstock (boutique music festival) and Second Chance Tuesday (events to connect technology investors with entrepreneurs).

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further information: Nicola Duarte, Head of PR, Mind Candy, nicola at mindcandy.com, T: +44-(0)207-501-1926, M: +44-(0)7810-354 103, Twitter: at nics_duarte