Moss Bros Improves Online Customer Experience With DediPower and Lost Ferret

DediPower Managed Hosting and Lost Ferret Team Up to Provide Solid Ecommerce Platform

READING, England, December 16 - As eCommerce continues to develop as a strong revenue stream for UK high
street retailers, Moss Bros has today announced its renewed online strategy
to provide customers with an easily navigable website which will assist in it
increasing checkout conversion rates.

The refreshed Moss Bros website is being re-platformed with DediPower,
one of the UK's leading managed hosting specialists, which is managing the
site on a dedicated server, ensuring 24/7 support and the capacity to handle
the high level of traffic expected for a retailer of its size. The site is
preparing for an increase in repeat traffic, following a site redesign by
online conversion specialists Lost Ferret.

Following a thorough analysis of user interaction with the previous site,
Lost Ferret was able to create a more efficient website delivering higher
basket conversion rates. While the industry average for checkout completion
rates is forty per cent, Lost Ferret's clients experience a seventy five per
cent average.

"There are many ways to improve a site and the revenue it generates,"
said Mark Bolitho, sales director at Lost Ferret. "From experience, we know
that fast and reliable hosting is a vital element, which is why we selected a
dedicated solution with DediPower. We needed a hosting provider that would
provide a high-level of expertise and support to meet Moss Bros' online
objectives. Moss Bros is delighted, having noticed a marked improvement in
performance, both front and back end since the relaunch on the new dedicated
set up."

Craig Martin, CEO of DediPower Managed Hosting, added, "We are delighted
to be working with Lost Ferret again to ensure that the investment Moss Bros
is making in its online store is being fully supported at its foundation - in
the data centre. By selecting a fully managed service, Moss Bros, Lost Ferret
and DediPower are each able to focus on their own area of expertise, meaning
the customer receives the impressive user experience they expect from a brand
like Moss Bros."

About DediPower Managed Hosting

DediPower is a leading UK provider of managed hosting and data centre
solutions, making the internet and eBusiness innovation a reality for
businesses of all sizes. Focused on delivering service excellence through our
Support with Passion(R) philosophy, DediPower's enterprise class data centres
support business critical applications. Providing innovative solutions and
expertise in dedicated managed hosting, virtualisation, multi-server
clusters, security, business continuity and co-location services. DediPower
is a winner of numerous hosting awards and is a Microsoft Gold certified
partner and RedHat Ready hosting partner. DediPower's headquarters is located
in Reading, Berkshire, UK.

For additional information, call +44(0)870-252-3600 or visit
www.dedipower.com and keep up to date with DediPower via Twitter,
twitter.com/dedipower.

DediPower Contact: Jodie Hoare, DediPower Managed Hosting, T: +44(0)870-252-3600, E: info at dedipower.com ; Press Contact: Ian McCann / Claire Hutchison, CCgroup, T: +44(0)118-920-7650, E: dedipower at ccgrouppr.com