MTV EMA 2010 Keeps Getting Hotter With International Popstars Miley Cyrus and B.o.B Set to Perform

Miley Cyrus Appears in her Debut EMA Performance and B.o.B Joins Paramore's Hayley Williams to Perform Number One Single 'Airplanes' Live From Madrid Sunday 7th November

LONDON, October 21, 2010 - MTV today announced more A-List talent performances are set
for MTV EMA 2010, helping to make the show on 7th November in Madrid the
biggest and best EMA yet.

MTV EMA 2010 is sponsored by the new Suzuki Swift, Calvin
Klein Jeans and Dell.

The teen sensation, now megastar artist Miley Cyrus will be
bringing sassy Southern charm to Madrid for her first ever MTV EMA
performance. Also confirmed is Billboard number one artist B.o.B - who also
hails from a US Southern city, Atlanta - who will be making his EMA debut
performing 'Airplanes' with Paramore lead singer Hayley Williams.

"I can't wait for the EMAs!" says Miley, "It will be my first
performance on this amazing show and the people of Madrid are going to be the
best audience ever!"

Said B.o.B, "I'm very excited about my upcoming performance
with Hayley at the EMAs this year, here's hoping that this is the first of
many!!"

MTV also announced two new additions to the presenters bill.
International phenom Snooki (Nicole Polizzi) of Jersey Shore fame will be
joining her reality show co-star Pauly D as they take to the stage in Madrid.
Stunning True Blood actress Evan Rachel Wood will also be on hand to present
an award at MTV EMA 2010.

Hosted by Eva Longoria, MTV EMA 2010 will broadcast live from
Madrid's Caja Magica on MTV platforms across the globe from Sunday, November
7th, 2010, 21:00 CET, and will feature performances by Katy Perry, Ke$ha, Kid
Rock, Kings of Leon, Linkin Park, Plan B, and Shakira. Pauly D, Emily Osment,
The Dudesons and Johnny Knoxville will make appearances. MTV EMA 2010 will
broadcast live from 9pm CET, Sunday 7th November on MTV channels around the
world. MTV EMA 2010 will also stream live on www.mtvema.com and Facebook from
21:00 CET on Sunday 7 November 2010.

Please note: live streaming will NOT be available inside the United
Kingdom.

To vote for your favorite EMA artists, please go to
www.mtvema.com.

For all MTV EMA news and announcements, check out EMAs on
Facebook (www.facebook.com/mtvema) and follow us via our EMA Twitter.
(twitter.com/mtvema)

Visit: www.mtvema.com/press for exclusive artwork,
press information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony,
celebrate the best in music, youth culture and entertainment. The annual
event, now in its 17th year, broadcasts on MTV entertainment platforms around
the world reaching more than 600 million households. The show is hosted in a
different city each year, taking the culture and ethos of each destination to
a world-wide audience. Renowned for attracting global A-list talent from
across the music and entertainment spectrum, the MTV EMAs draws nominees,
performers and presenters from every corner of the world, delivering
groundbreaking and unforgettable performances - from the first ever
holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's
infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's
'Wet Monsoon' set in Munich in 2007.

EMA Voting Notes:

Vote for Best Regional Act at www.mtvema.com. Voting closes Monday
18th October and the winner from each region will enter the shortlist for
Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World
Stage Performance will be announced online at www.mtvema.com during
the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and
Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as
producer, Raffaele Sangiovanni as executive in charge of production, line
producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV
Italia S.r.l - 360degreesPlaymaker Production for MTV NETWOKS EUROPE" (c) MTV
NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier multimedia
entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV, Musica y Mas,
TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks'
brands are seen globally in 645 million households in 161 territories and 34
languages via 165 locally programmed and operated TV channels and more than
500 digital media properties. The company's diverse holdings also include
interests in television syndication, digital media, publishing, home video,
licensing & merchandising and feature films. MTV Networks International is a
unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu (Japan) is
the leading international manufacturer of small automobiles and the 10th
largest car manufacturer of the world. Founded in 1909, Suzuki today employs
about 51,500 people around the world and has business activities in 196
countries and regions and production bases in 23 different countries and
regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8
billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*)
operating income. Its global sales reached 2.35 million automobiles and 3.02
million motorcycles and ATV. With its three lines of business - automobiles,
motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!"
that stands for the brand values "excitement", "straightforward", "value",
"sporty" and "spirit".

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and marketing
studios in the world. It designs and markets women's and men's designer
collection apparel and a range of other products that are manufactured and
marketed through an extensive network of licensing agreements and other
arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck
Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear.
Product lines under the various Calvin Klein brands include apparel,
accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear,
watches, jewelry, coats, suits, fragrances, and cosmetics, as well as
products for the home. For more information, visit
www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide
innovative technology, business solutions and services they trust and value.
For more information, visit www.dell.com.

Press Contacts: Kate Laverge, MTVNI (UK), T: +44(0)207-284-6144, E: kate.laverge at mtvne.com; Bernadette Simpao, MTVNI (NYC), T: +1-212-654-4311, E: bernadette.simpao at mtvstaff.com