Mum's the Word for New Low Cost Baby Website

LONDON, June 1, 2010 - This week sees the launch of Mum.com (www.mum.com/), a new low
cost baby website. The concept behind Mum.com is simple, sell a small range
of branded baby products cheaper than anybody else, deliver excellent
customer service, and provide better value for money for the 3.6m UK mums who
shop online each month.

Brands include Philips, Fisher-Price, Cosatto, Tommee Tippee, and Tomy.
Prices are checked regularly against leading online retailers, price
comparison websites, the Amazon Marketplace and eBay resellers. For example,
a Cosatto Swift Lite Supa Chip off the Old Block pushchair
(www.mum.com/products/Cosatto-Swift-Lite-Supa-Chip-off-the-Old-Block.html)
is GBP99.99 at Mum.com compared to GBP130 at Boots.com and GBP121.50 at
Kiddicare.com.

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

The founder of Mum.com, Andrew Campbell, came up with the idea for a low
cost baby website after the birth of his first child, "Buying bulky items
like pushchairs, cots, and nursery furniture is expensive, so we shopped
around for the best deals. We didn't have a strong preference for particular
brands but we did want good quality at the cheapest possible price."

About The Word Mum

The origins of the word mum can be traced back to the sixteenth century
and derive from the humming sound made with a closed mouth. Shakespeare uses
the word mum in Henry VI, "Seal up your lips and give no words but mum".

Mum is short for mummy or mother and is most commonly used in the UK,
Australia, New Zealand, and parts of the US and Canada. The word Mother is
believed to derive from the first syllable spoken by babies; "Ma", combined
with the kinship suffix "ter", also found in brother, father, and sister. The
original Latin Mater evolved into the English word Mother.

Mum is one of only a few words in the English language that is both
palindromic and onomatopoeic. A palindrome is a word that reads the same
forward and backward. Examples include madam, civic and radar. An
onomatopoeic word sounds like the object or action it describes, for example,
woof, bang, and click.

Can you think of another word that is both a palindrome and onomatopoeic?
Mum.com is giving away a GBP100 gift certificate to the first correct answer
pulled out of the hat on 7 September 2010. Entries must be sent via the
Mum.com competition page (www.mum.com/pages/Competition.html).

Mum.com is a low cost baby website selling a small range of branded baby
products at discounted prices.

Contact: Andrew Campbell, telephone number +44(0)7792-654321, email address is sales at mum.com .