Muzak to Provide West Coast Verizon Dealer 4G Wireless with Custom Music and In-Store Messaging for 130 Store Locations
By Mood Media Corporation, PRNESunday, June 12, 2011
CHARLOTTE, North Carolina, June 13, 2011 -
Muzak, a Mood Media company and the leader in sensory branding
services for business in North America, announced today that it has
signed an agreement with 4G Wireless, the largest authorized dealer
for Verizon on the West Coast. Muzak was chosen as the
provider for 4G Wireless based on its ability to deliver a high
quality, integrated media solution that would serve to enhance
overall customer experience. Muzak is providing music, in-store
messaging and sound to 130 4G store locations in California and
Nevada.
Mo Honarkar, Chief Executive Officer of 4G Wireless, recognized
that creating the right customer experience was paramount. 4G
Wireless’ customers spend on average anywhere from 15 minutes to 1
hour in the stores. 4G Wireless wanted their customers to enjoy a
consistent and pleasant experience during their time in the stores.
Muzak’s suite of services represents a significant advancement in
that regard. “Muzak’s music and voice services not only entertain
customers, they also serve to inform and educate,” said Mr.
Honarkar.
“We are excited to partner with 4G Wireless to provide an
enhanced customer experience,” said Lorne Abony, Chief Executive
Officer and Chairman of Mood Media Corporation. “The
wireless business is competitive and fast-moving. By adopting our
sensory branding solutions, 4G can foster a positive in-store
experience, which should help enhance sales and build long-term
customer relationships.”
About 4G Wireless
Founded in Southern California in 2006, 4G Wireless, a Premium
Retailer for Verizon Wireless, has continually endeavored to be a
driving force in the wireless industry. Today, 4G Wireless
continues to grow throughout the Western United States with more
than 140 locations open in California and Nevada. Through the 4G
team and their combined communications knowledge and experience, 4G
Wireless successfully strives in today’s ever-changing wireless
industry.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada’s fastest
growing company by PROFIT Magazine, is a leading in-store media
specialist that uses a mix of music, visual and scent media to help
its clients communicate with consumers with a view to driving
incremental sales at the point-of-purchase. Operating through
its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, and Mood
Entertainment, Mood Media Corporation’s products and services reach
150 million people every day in a broad client base including more
than 850 U.S. and international brands in diverse market sectors
that include: retail, from fashion to financial services;
hospitality, from hotels to health spas; and food retail, including
restaurants, bars, quick-serve and fast casual dining.
For further information:
For more information on Mood Media Corporation visit
href="www.moodmedia.com/">www.moodmedia.com or
contact:
Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
href="mailto:jeremy.jacobs@fleishman.com">jeremy.jacobs@fleishman.com
.
Tags: canada, Charlotte, June 13, Mood Media Corporation, North carolina, United States of America