My Nametags Launches new Full Colour Iron-on Nametags - With a 10-Year Washing Guarantee

LONDON, January 31, 2011 - Today the boring old nametape has gone full colour, with a large choice
of fonts and designs to make them more attractive to the most
fashion-conscious child. My Nametags new full colour range costs only GBP9.95
each, carry a 10-year washing guarantee, and are usually delivered in less
than 48 hours.

In 1995, sew-on nametags represented almost the totality of the UK market
for labelling clothes. However a rapid decline in sewing skills in the home,
paired with improvements in iron-on nametags, has lead to their share halving
over the past 15 years, as people switch over to iron-on.

Nametapes have been around in the UK since about 1870. The first iron-on
nametags appeared 20 years ago, and since then we have seen a steady decline
of woven nametapes as parents move to the convenience of iron-ons. Whilst the
early iron-on labels had a tendency to fall off in the wash, My Nametags
labels, launched in 2004, were the first to carry a 10-year washing
guarantee.

Lars Andersen, Managing Director of My Nametags, says: "Our new My
Nametags colour nametags offer a large choice of background colours, font
colours, font styles and designs to personalise the labels. Now children can
have their clothing and equipment labelled in a colourful and fun way." Each
label can have up to 3 lines of text, to include allergy messages or phone
numbers. The labels are guaranteed not to fall off in the wash, and conform
to the BS EN ISO 105-X12:2002 standard. An independent rubbing test by The
British Textile Technology Group found My Nametags' labels to be the best.

Notes to Editors:

1. Photographs and more background information:
www.mynametags.com/press.html

2. My Nametags (www.mynametags.com) was founded in 2004, selling
nametags in the UK and worldwide.

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Contact: Lars Andersen (+44(0)20-8788-5527, lars@mynametags.com)

Contact: Lars Andersen (+44(0)20-8788-5527, lars at mynametags.com)