MyCapeTownInfo.com Offers Multimedia First for Local Travel Businesses

CAPE TOWN, September 13, 2010 - MyCapeTownInfo.com will now offer a range of new multimedia features to
its visitors and clients. These have been designed to create an interactive
and enjoyable browsing experience, while showcasing companies and tourism
establishments in a manner largely unheard of in the region.

At the core of the new multimedia offerings are advanced virtual tours,
which are compiled using high-resolution digital cameras and a purpose-built
360 degree lens, imported from Spain. Photographs taken in and around various
establishments are linked together into one interactive Flash file, and
enable viewers to zoom, pan and rotate the images.

These interactive movie files will be uploaded and hosted on the
company's individual listing page, and organisations are also free to use
them on their own websites and promotional material.

Andrew Thompson, managing director of MyCapeTownInfo.com says that the
introduction of these virtual tours is indicative of the website's goal to
offer cutting-edge features to the local market. He said: "The virtual tours
make use of the latest technology straight out of Europe and, as such, offer
local businesses a great opportunity to be among the first in the world to
experience the exposure they can offer."

The tours, which are compiled by Plush Media in Spain, typically
incorporate up to 8 different "views", each of which showcases a specific
room, restaurant, bar or feature, transporting the viewer right into the
establishment.

The secret to their impact, says Thompson, lies in the sharp images and
simple interactivity. "The tours have to be seen to be believed - they really
are the next best thing to actually being there."

At the same time, the virtual tour equipment can be used to create
spectacular panoramic shots, which Thompson believes will be particularly
valuable in showcasing Cape Towns (capetown.mydestinationinfo.com/)
world-famous scenery, including natural landscapes, beaches, vistas, and the
Cape Town winelands (
capetown.mydestinationinfo.com/en/cape-town-winelands).

Thompson believes that these tours offer something for both listed
businesses and website visitors, and the decision to incorporate them into
the site was an easy one. "It really does offer a win-win situation for all
concerned - visitors get to see where they're going from the comfort of their
living room, and business can showcase everything that they offer in one
beautiful package."

About MyCapeTownInfo.com

MyCapeTownInfo.com is an online travel guide to Cape Town, one of South
Africa's most popular tourism destinations. It offers a range of travel
information including detail on Cape Town accommodation (
capetown.mydestinationinfo.com/en/cape-town-accommodation) and Cape
Town restaurants (
capetown.mydestinationinfo.com/en/cape-town-restaurants) and more. It
is part of the MyDestinationInfo.com network, which has 60 destinations from
around, including South African cities Johannesburg, Durban, and the Garden
Route. The network uses local experts in each destination, and is backed up
by the best design, applications and optimisation available to create
information websites for the modern traveller.

    For further media information, please contact:
    Andrew Thompson
    MyCapeTownInfo
    304 Lindenhof
    10 Gladstone Street
    Oranjezicht
    Cape Town
    8001
    +27-72-236-3555
    capetown.mydestinationinfo.com

For further media information, please contact: Andrew Thompson, MyCapeTownInfo, 304 Lindenhof, 10 Gladstone Street, Oranjezicht, Cape Town, 8001, +27-72-236-3555, capetown.mydestinationinfo.com