MyGardenRouteInfo Sees World Cup Tourist Boom

PORT ELIZABETH, South Africa, July 26, 2010 - MyGardenRouteInfo, part of the MyDestinationInfo network, and other
tourism businesses in the Eastern Cape believe that an online presence played
a significant role in driving visitors to the province during the 2010 FIFA
World Cup.

EC Tours, the private sector marketing organisation for the Eastern Cape,
claim that the region saw a steady flow of international visitors during the
months of June and July, but still believe that a solid marketing strategy
for all tourism-related businesses is needed in order to showcase everything
that the region has to offer.

Industry experts believe that an online presence is crucial to
development of tourism in the region, as visitors from around the world are
making greater use of the internet in order to plan their vacations.

Locally owned website MyGardenRouteInfo.com, part of the global
MyDestinationInfo travel website network, saw a marked increase in site
visitors during the months of the World Cup, as tourists gathered information
on restaurants, activities and accommodation options in the Garden Route
(gardenroute.mydestinationinfo.com/) region.

Statistics also showed an increased interest in the range of travel
features on their website, including their comprehensive Garden Route trip
planner (gardenroute.mydestinationinfo.com/en/members/planyourtrip),
various interactive and customisable Garden Route maps (
gardenroute.mydestinationinfo.com/en/garden-route-maps), as well as
user-generated comments and reviews.

MyGardenRouteInfo.com believes that tourists are starting to show less
interest in straight package tours, and are instead turning to local websites
and online resources to plan their trips. The company believes the reason for
the increased interest in online travel guides is that they specifically
target potential customers, offering comprehensive information on a more
relevant level. According to the website, 80% of tourists have already
decided where they are staying and what they will be doing before they leave
home and, as such, websites are critical planning tools for local and
international tourists.

At the same time, such websites offer an extremely cost-effective way for
tourism-related businesses to target potential customers, which ultimately
results in better deals for tourists, offering a win-win situation for both
travellers and local businesses.

About Mydestinationinfo.com

Mydestinationinfo.com was founded in 2006 by two young entrepreneurs Neil
Waller and James Street. The key to the success of the network is the high
level of support a committed team provides and the fantastic group of local
franchisees who run their sites to the highest standards.

The two young entrepreneurs have reached the finals of a number of major
competitions such as Online Business of the Year in the StartUps Awards 2009,
Young Entrepreneur of the Year in the GBA Awards 2009, winners of the UKFAST
'Travel' Digital Entrepreneur of the Year Awards 2009 and the 2010 UK Trade &
Investment London Exporters Award.

    For more information, please contact:
    Thella Chester
    P.O. Box 29167
    Sunridge Park
    Port Elizabeth
    6008
    +2782429398853
    www.mygardenrouteinfo.com

For more information, please contact: Thella Chester, P.O. Box 29167, Sunridge Park, Port Elizabeth, 6008, +2782429398853