Neal’s Yard Remedies: Bee Lovely and Help Save the Bees CampaignBy Neals Yard, PRNE
Tuesday, June 21, 2011
LONDON, June 22, 2011 -
Passionate pioneers of organic living, Neal’s Yard Remedies has
teamed up with activist and campaigner, Sam Roddick to launch the
Bee Lovely and Help Save the Bees campaign which aims to
highlight the alarming decline of our precious pollinators in the
UK and inform, inspire and empower people to help fight to save
Bee Lovely Bee Symposium - Wednesday
29th June 2011
Kicking off the campaign, Neal’s Yard Remedies is holding the
Bee Lovely Bee Symposium at Sheepdrove Organic Farm, home of
NYR owner, Peter Kindersley.
The symposium, hosted by Neal’s Yard Remedies and Sam Roddick
will include guest speakers from a wide range of environmental
organisations including The Natural Bee Keeping Trust, BugLife,
Soil Association, LandLife, PAN UK, Bio Bees, Client Earth and the
UK Pesticides Campaign. They will address the problems facing bees
and what can be done to re-generate the UK bee population.
Bee Lovely and Help Save the Bees Petition -
July - October 2011
As well as raising awareness for the plight of the bees, the Bee
Lovely Bee Symposium will launch a petition to ban the use of the
powerful pesticides, neonicotinoids (neonics) in the UK.
Using new technology, neonics penetrate the plant and attack the
nervous system of insects that feed off them - posing a deadly
threat to all pollinators. Neonics are 7000 times more toxic than
DDT, a chemical pesticide the UK government banned in 1984.
The petition will be taken to Downing Street in
October and supporters will be able to sign it either in person
at NYR stores nationwide or via the website href="www.nealsyardremedies.com/">www.nealsyardremedies.com
Winni-bee-go Bee Van -
5th and 6th
Commissioned exclusively for the campaign, the
Neal‘s Yard Remedies
‘Winni-bee-go‘ Bee Van will be buzzing
round the streets of London on Tuesday 5th and Wednesday
The Winni-bee-go will visit some of Neal’s Yard Remedies’ London
stores where customers can hop on board on to pick up their free
Bee Lovely and Help Save the Bees Book and enjoy a hand massage
with the Bee Lovely Hand Cream.
Bee Lovely and Help Save the Bees Book - August
Guest edited by Sam Roddick, the exclusive new Bee Lovely and
Help Save the Bees Book will coincide with the launch of the
limited edition Bee Lovely Hand Cream.
The Bee Lovely and Help Save the Bees Bookdetails the problems
facing UK bees and why they are disappearing. It addresses
the issues surrounding pesticides and the effects they are having
on our natural pollinators, highlighting easy steps the public can
take to help re-generate the UK bee population.
The Bee Lovely and Help Save the Bees Book is free to all
customers from all NYR stores nationwide from August.
Bee Lovely Hand Cream - August 2011
The limited editionBee Lovely Hand Cream has been
specially created for the campaign and£1 from every product sold
will go to Neal’s Yard Remedies’ charities of choice - BugLife,
LandLife and Pesticide Action Network UK (PAN).
The Bee Lovely Hand Cream features a custom blend of organic
honey and orange essential oil to gently nourish the hands and lift
the spirits. Sold in Neal’s Yard Remedies stores nationwide and via
the website href="www.nealsyardremedies.com/">www.nealsyardremedies.com
/bee-lovely from August 1st.
NOTES TO EDITORS
Neal‘s Yard Remedies
This year, Neal’s Yard Remedies is celebrating 30 years since
opening its doors to the very first store in Neal’s Yard, Covent
With its passion for natural, ethical, holistic health and
beauty, Neal’s Yard Remedies has worked tirelessly to become a
world leader of organic beauty whilst transforming people’s lives
by empowering them to live more healthily through the power of
Neal’s Yard Remedies is proud to be a great little company. A
small, independent, British, family-owned company with a big
reputation for world class products.
Bee Lovely Bee Symposium
The Bee Symposium will address the problems facing bees, their
dramatic decline and what can be done to re-generate the UK’s bee
population. Hosted by NYR and Sam Roddick, the guest speakers
are as follows:
Heidi Hermann - The Natural Bee Keeping Trust
Nick Mole - Pesticide Action Network (PAN)
Vicky Kindemba - Bug Life
Phil Chandler - Bio Bees
Peter Melchett - Soil Association
Vito Buinsante - Client Earth
Richard Scott - Land Life
Georgina Downs - UK Pesticides Campaign
Governments and leading experts around the world recognise that
a group of particularly powerful pesticides - neonicotinoids are at
the heart of why the bees are disappearing. Using new technology,
neonics penetrate the plant and attack the nervous system of
insects that feed off them - posing a deadly threat to all
pollinators. The French banned neonics in 2000 after determining,
through extensive studies, that even with small doses these
pesticides disoriented bees and impaired their foraging ability.
Italy, Germany, Slovenia followed suit and banned sales of two
varieties of neonics.
DDT is a chemical pesticide that was used widely across Britain,
Europe and the US - until it was shown to have chronic effects on
the nervous system, liver, kidneys and immune system. It was banned
in Britain in 1984. Neonicitinoids are 7,000 times more toxic
Bug Life - www.buglife.org.uk
Land Life - www.wildflower.co.uk
PAN - www.pan-uk.org
For further information on the Neal’s Yard Remedies Bee Lovely Campaign, please contact Kelly/Preeya at The Communications Store: Kelly/Preeya at tcs-uk.net +44(0)207-938-5047.
Tags: June 22, London, Neal's Yard, United Kingdom