NeuroFocus Adds Two More of the World's Leading Neuroscientists to its Advisory Board

BERKELEY, California, December 9 - NeuroFocus, the world's leading neuromarketing company, announced that it
has added two more members to its Advisory Board.

The Advisory Board is comprised of globally recognized experts in
neuroscience and business and provides NeuroFocus and its clients, many of
whom rank among the Fortune 100 companies, with top-tier consultative
resources.

Dr. Hans-Jochen Heinze

Dr. Heinze is a Director of the Leibniz Institute of Neurobiology
Magdeburg, Department for Behavioral Neurology, in Magdeburg, Germany.

Dr. Heinz's distinguished career has incorporated leadership posts at
some of Germany's, and the world's, most acclaimed neuroscientific
institutions. In addition to his current role, these include the Max Planck
Institute, Otto von Guericke University, the Center for Neuroscience at
University Bremen, and several others of similar stature in the global
scientific community.

His professional achievements have been recognized by appointments to the
Senate of the German Research Foundation and the Advisory Boards of the
Alexander von Humboldt Foundation and the International University Bremen,
plus many more scientific organizations. Dr. Heinze is a member of the German
Academy of Natural Scientists LEOPOLDINA, and he has been awarded top prizes
for his work by Duke University, Otto von Guericke University, as well as
receiving the Quadrennial Prize DUBOIS-DEBAUQUE for Electrophysiology.

Dr. Heinze earned his M.D. from the Medical School Hanover. Some of his
wide-ranging research activities have included the neural mechanisms of
cognition, memory and language, and cortical organization, brain plasticity,
and hemispherical specialization, among a host of others.

Dr. Anna Christina Nobre

Dr. Nobre directs the Brain & Cognition Laboratory and the Centre for
Real-Time Brain Imaging at the University of Oxford in Oxford, England. At
the University of Oxford, she holds the posts of University Professor in
Cognitive Neuroscience in the Department of Experimental Psychology and of
Tutorial Fellow of Psychology at New College. She also holds an Adjunct
Professor position at Northwestern University in Chicago, Illinois, USA.

At the Brain & Cognition Laboratory, Dr. Nobre oversees research studies
involving a variety of leading brain-imaging methodologies including fMRI,
MEG, EEG, and TMS. These neuroscience methods are combined with behavioral
studies to reveal the neural systems supporting cognitive functions in the
human brain.

Much of the Lab's activity is devoted to understanding how the brain
generates moment-to-moment predictions about events to unfold in order to
optimize perception and action. Other research topics include the
representation of time; the influence of motivation over perception; and how
social factors color experience.

Dr. Nobre received her Ph.D. from Yale University in 1992, where she
focused on intracranial as well as non-invasive electrophysiological studies
of human cognition. During her postdoctoral research at Yale, and then at
Harvard from 1992 to 1994, she was involved in some of the first
brain-imaging studies of cognitive functions in the human brain.

About NeuroFocus

NeuroFocus (www.neurofocus.com) brings advanced neuroscience knowledge
and expertise to the worlds of branding, product development and packaging,
advertising, in-store marketing, and entertainment. NeuroFocus clients
include Fortune 100 companies across dozens of categories, including
automotive, consumer packaged goods, food and beverage, financial services,
Internet, retail, and many more sectors. Entertainment category clients
include major companies in the broadcast and cable television and motion
picture industries.

The company leverages Doctorate-level academic credentials in
neuroscience and marketing from the University of California at Berkeley,
MIT, Harvard, Oxford, and other leading institutions, combined with executive
business management and consulting experience. The Nielsen Company is a
strategic investor in NeuroFocus.

Tom Robbins of NeuroFocus, +1-510-526-9882, or +1-510-367-1920, tom.robbins at neurofocus.com