NeuroFocus Names Two Leaders in Neuroscience and Global Marketing to Advisory Board

BERKELEY, California, March 2, 2010 - NeuroFocus, the world's leading neuromarketing company, announced that it
has named two leaders in the neuroscience and global business fields to its
Advisory Board. The Board is comprised of globally recognized experts in
neuroscience and business and provides NeuroFocus and its clients, many of
whom are Fortune 100 companies, with top-tier consultative resources.

Barry Herstein

Barry Herstein is the general manager North America and chief marketing
officer for PayPal, where he is responsible both for PayPal's North America
business and for PayPal's global brand and marketing strategy. PayPal has
more than 81 million active accounts in 190 markets around the world.

Before joining PayPal, Herstein was the chief marketing officer for
American Express International's consumer business. In that role, he led
development and implementation of integrated consumer marketing strategies
designed to grow American Express' consumer payments business outside of the
United States.

Prior to joining American Express, Herstein was the chief marketing
officer at the Financial Times (FT) Group, where he oversaw marketing
initiatives for all FT businesses: publishing, Internet, and business
information. Previous to the FT, Herstein was managing director of consumer
marketing for Citibank's international consumer business. He began his career
at Avon Products Inc., where he achieved the level of group vice president of
marketing for the U.S. business.

Herstein received a bachelor's degree in finance and marketing from
Boston University School of Management and a master's in business
administration from the London Business School. He is a member of the London
Business School international alumni board and a director emeritus of the
Jose Limon Dance Foundation.

Dr. Adam Gazzaley

Dr. Gazzaley is director of the Neuroscience Imaging Center at the
University of California, San Francisco, a faculty member in the Neurology,
Physiology and Psychiatry departments, and principal investigator of a
neuroscience laboratory that conducts research on the neural mechanisms of
attention and memory. A major focus of his research has been to expand our
understanding of the alterations in the aging brain that lead to cognitive
decline. His most recent studies explore how we can improve attention and
memory abilities in older adults.

He has authored over 40 scientific articles and his research has been
profiled in major media outlets such the Wall Street Journal, TIME magazine,
Discover, PBS, NPR, NBC Nightly News, and The Today Show. Awards and honors
he has received for his research include the Pfizer/AFAR Innovations in Aging
Award and the Ellison Foundation New Scholar Award in Aging. Dr. Gazzaley
obtained an M.D. and a Ph.D. degree in Neuroscience at the Mount Sinai School
of Medicine in New York.

Dr. Gazzaley and Barry Herstein join other members of NeuroFocus'
Advisory Board, which include senior business executives from companies
including Citi and neuroscience and marketing experts at the world's leading
universities such as Harvard, Oxford, the University of California at
Berkeley, and MIT, among others.

About NeuroFocus

NeuroFocus (www.neurofocus.com) brings advanced neuroscience
knowledge and expertise to the international worlds of branding, product
development and packaging, in-store marketing, advertising, and
entertainment. NeuroFocus clients include Fortune 100 companies across
numerous categories, including automotive, consumer packaged goods, food and
beverage, financial services, Internet, pharmaceutical, retail, and many more
sectors. Entertainment category clients include major companies in the
broadcast and cable television and motion picture industries.

Headquartered in Berkeley, California, NeuroFocus has facilities in
Europe, Asia, Latin America, and the Middle East. The Nielsen Company is a
strategic investor in NeuroFocus.

Tom Robbins, +1-510-526-9882, mobile, +1-510-367-1920, tom.robbins at neurofocus.com; or Melinda Chan Butts, UK, +44(0)7949010777, or ITALY, +39-3489980957, melinda at i-linkpr.com, or Daniel de Filippis, UK, +44(0)7766866483, or ITALY, +39-3337059563, daniel at i-linkpr.com, both for NeuroFocus Europe