New KitchenAid(R) Artisan(R) Blender

LONDON, April 23, 2010 - KitchenAid introduces the NEW Artisan(R) Blender, in twelve exquisite
colours allowing you to choose your favourite colour blender that matches
your personality.

To view the Multi Media News Release, please click:

multivu.prnewswire.com/mnr/prne/kitchenaid/42408/

KitchenAid spokesperson Giorgio Baroffio explains, "At KitchenAid, we
believe the colours around us can positively affect our mood and behaviour,
and therefore have made our new Artisan(R) Blender available in the widest
range of colours on the market. Our range caters to all types of
personalities."

To accompany the launch, KitchenAid has created a selection of blended
cocktail recipes to complement each colour, and your personality. If you're
not sure what colour is right for you, there's a Facebook application for you
to find out at www.facebook.com/kitchenaid/

If you'd like to make your own blended cocktail, just scroll down to our
video and let London's leading Mixologist, Nick Strangeway, take you through
a few simple steps using the Artisan(R) Blender - great results guaranteed!

    Here are a few facts about the NEW KitchenAid(R) Artisan(R) Blender:
    * It has five reliable functions to make every blending task effortless
      - stir, chop, crush, mix, puree and liquefy 

    * Delivers great, consistent results 

    * Saves you money on your energy bill, is good for the environment
      and delivers the highest performance 

    * Delivers smooth and consistent granulated crushed ice to create the
      best cocktails and smoothies 

    * Has a 3 year warranty

The NEW KitchenAid(R) Artisan(R) Blender takes blending to a whole new
level. Performing every blending task at the touch of a button, it's designed
to make food and drink preparation easy and enjoyable. It's perfect for
making smoothies, mixing soups, pureeing and chopping vegetables, plus so
much more!

To celebrate the NEW KitchenAid(R) Artisan(R) Blender, we're inviting you
to try our new Facebook Application 'Which Blended Cocktail Are You' for a
chance to win one of 10 new blenders.

You can check out the NEW seriously hot, but super cool COCOA SILVER and
the complete Artisan(R) Blender range from departments stores nationwide,
priced from around GBP149

    Consumer Helpline Number: 0800-988-1566

    Contacts:

    Charmaine Peterson / Sarah Kemp
    Tel: +44(0)20-7257-6470
    charmaine.peterson@wildcard.co.uk
    sarah.kemp@wildcard.co.uk

Video:
multivu.prnewswire.com/mnr/prne/kitchenaid/42408/

Contacts: Charmaine Peterson / Sarah Kemp, Tel: +44(0)20-7257-6470, charmaine.peterson at wildcard.co.uk, sarah.kemp at wildcard.co.u