New Start Up Provides SMEs With Data Analysis Advertising Tutorials to Evaluate Online Expenditure

NEW YORK -

Smart Digital Spending, a New York start-up launched today, offers a new approach to measuring online advertising which could save firms thousands of dollars each year. Smart Digital Spending provides written, audio and video instructions on how to measure online advertising using data analysis advertising techniques in order to make simple yet effective media optimization decisions. Offering data analysis advertising tutorials is the brainchild of former Mediaedge online marketing analyst Eric Melchor.

Paula Lynn commented, “I think there is a real need for these tutorials. Marketing data analysis is usually seen as really complex and hard to implement, but these guides explain how advertisers can incorporate online media measurement into their media planning strategy very easily. There may be other options out there, but simplicity doesn’t seem to be what is happening with other companies offering their services.”

According to Eric Melchor, “The natural instinct of an analyst is to track and measure as many metrics as possible in order to learn about the campaign at maximum granularity. This results in a virtually endless amount of wasted time since this won’t change the way advertisers plan future media buys nor generate a better ROI on advertising dollars spent.

Media planners who are capable of performing data analysis advertising techniques on their own are more likely to focus on what is actionable, identify areas where to minimize costs and implement optimization decisions based off strategic findings that will enhance campaign performance.”

Firms of any kind can purchase and download these data analysis advertising tutorials that are designed for paid search, display and mobile marketing at www.smartdigitalspending.com. Firms can also choose to pay a low monthly subscription that gives them access to all current and future tutorials for free.

Microsoft Word, Excel and Media Player are needed in order to follow the tutorials. Each video is 9-11 minutes in length and written instructions are 5-7 pages long. Experience in data analysis and strong Excel skills are not required. To perform these marketing data analysis techniques, campaign data such as impressions, clicks, conversions and media spend is needed.

Individuals can sign up on the website for a free webinar where Eric Melchor will conduct a personalized demonstration of one of the tutorials. For further information contact Eric Melchor at eric@smartdigitalspending.com or at +1-516-882-6276.

Source: Smart Digital Spending

Eric Melchor of Smart Digital Spending, +1-516-882-6276, eric at smartdigitalspending.com