Next-Generation Internet Partnership Announced: UBM Studios and InXpo Sign Strategic Alliance Agreement
By Ubm Studios, PRNEWednesday, March 3, 2010
CHICAGO, March 4, 2010 - InXpo, the largest virtual event technology provider, and e-media
innovator, UBM Studios, a division of global media giant, UBM, today
announced that the two companies have combined forces to transform the web
with next-generation virtual business solutions that help organizations
extend the reach of established trade shows, reduce costs, and increase
employee productivity.
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"Together we will provide leadership in the emerging 'virtual business'
space. Much like the e-business wave that helped drive enterprise adoption of
the web, virtual business is the harbinger of a new era that will transform
the internet from a collection of pages to a series of engaging
destinations," said Kate Spellman, SVP, Managing Director, UBM Studios.
The rapidly emerging virtual events and environments industry is a rare
bright spot in the economy and is expected to grow at a compounded annual
rate of 56 percent according to Market Research Media. The use of this
technology has expanded far beyond popular business webinars and social media
to include virtual tradeshows, events, digital libraries, product launches,
annual meetings, career fairs, sales meetings, training & learning centers,
focus group centers and more. The use of virtual business and event
technology not only reduces event and travel costs, but also is a proven
means to improve employee productivity by reducing travel and providing a
more educational and engaging online experience. According to American
Business Media and Forrester Research, 75 percent of business decision-makers
said they attended three or more Web-based events during the past 12 months.
"Businesses such as Cisco, Disney and AAA are increasingly adopting
virtual events and environments as a cost effective and engaging way to
extend and leverage live event and training investments," according to
Malcolm Lotzof, CEO InXpo.
In the deal, UBM Studios becomes the first global media licensee of the
InXpo Virtual Events Platform and will leverage the power of the UBM media
network, including such brands as CMP Medica, PR Newswire, EE Times Group,
UBM Global Trade, UBM International Media, UBM Live, UBM TechInsights and UBM
TechWeb to create innovative new media properties. UBM and InXpo have already
collaborated on more than 30 virtual events in 2009, with plans to exceed 100
events in 2010, including:
- Physicians Practice LIVE Virtual Event (April 21, 2010) - Psychiatric Times Virtual Career Fair (April 28, 2010) - Virtual Event: Sustainability Now (May 12 - 13, 2010) - MBA Wired APAC (June 3, 2010) - Midsize Enterprise Summit Virtual Event (June 9 - July 9, 2010) - Virtual Event: Housing Now (June 9 - 10, 2010) - Cool Cargoes Virtual Trade Show (June 15 - 16, 2010) - Virtual Event: Retail Now (June 30 - July 1, 2010) - Informex Virtual Event (June 30, 2010) - Virtual Event: Education Now (July 7 - 8, 2010) - COMDEX Virtual Event (November 16-17, 2010)
David Levin, Chief Executive Officer, UBM Limited states, "We are pleased
to have formed the first global strategic alliance with the leader in virtual
business technology as a powerful complement to our strong face-to-face show
portfolio for our global customers."
For additional information on UBM Studios virtual events, contact Kate
Spellman, SVP, Managing Director, UBM Studios at +1-516-562-7383 or
kate.spellman@ubm.com.
About UBM Studios (www.ubmstudios.com)
UBM Studios, a division of UBM, is a creative and strategic marketing
agency which specializes in building next-generation virtual media business
solutions. Through virtual environments such as virtual events, hybrid
events, tradeshows, community sites, career fairs, sales meetings, training,
seminars, digital libraries, knowledge centers and focus groups, UBM Studios
enables customers to reach new markets, engage and educate customers as well
as generate new leads and revenue.
About InXpo Inc. (www.inxpo.com/)
InXpo is the leading provider of privately branded virtual events and
virtual business environments that connect, engage and educate audiences.
InXpo's full suite of solutions includes Virtual Trade Shows, Virtual Career
Fairs, and Virtual Events & Conferences, as well as Audio and Video Webcasts.
These virtual solutions dramatically reduce travel time and related costs, in
addition to making the world a greener place to live. By using our privately
branded virtual events, InXpo enables organizations to cost-effectively
communicate with their worldwide communities for lead generation,
peer-to-peer networking, training, internal and external communications, as
well as generate new online revenue opportunities. InXpo has delivered more
than 1,000 successful virtual events and experiences for global customers and
publishers including AAA, Cisco, Forbes.com, HIMSS, GE Healthcare, PennWell,
SAP, TechTarget and Ziff Davis Enterprises. The company is headquartered in
Chicago. For more information, visit www.inxpo.com.
Contacts Kate Spellman Cece Salomon-Lee UBM Studios InXpo +1-516-562-7383 +1-415-608-0302 kate.spellman@ubm.com cece@inxpo.com
Kate Spellman, UBM Studios, +1-516-562-7383, kate.spellman at ubm.com; or Cece Salomon-Lee, InXpo, +1-415-608-0302, cece at inxpo.com
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