NICE Asia Pacific User & Partner Conference: Lighthouse Event Showcases TheKeystoIncrease Customer Satisfaction, Grow Revenues and Improve Operational Efficiency

By Nice Systems Ltd., PRNE
Saturday, July 2, 2011

SINGAPORE, July 4, 2011 -

- More than 400 Industry Leaders are Expected to Attend
‘Interactions 2011′ to Share Best Practices that Impact Every
Customer Interaction


NICE Systems Ltd.will be hosting its annual Asia Pacific User
& Partner Conference “Interactions 2011,” held in cooperation
with the NICE User Group (NUG) community will take place at the
Hilton Sanya Resort in Sanya, China, July 4 - 7, 2011.

Interactions 2011 brings together close to 400 industry leaders,
including representatives from leading government and public safety
organizations, telecommunications services providers, and banking
and financial organizations. The conference will enable customers,
partners and industry leaders to come together to network, share
best practices and learn about new industry technological and
business innovation.

Among the key note speakers will be:

  • Global leading futurist, entrepreneur, keynote speaker,
    strategy advisor, bestselling author and founding Chairman of four
    companies - Ross Dawson will be speaking on the topic ‘Creating the
    Future of Business.
  • Zeevi Bregman, CEO & President, NICE Global
  • Udi Ziv, Chief Product Officer, NICE Enterprise Group
  • Yaron Tchwella, President Security and EVP Business
  • Raghav Sahgal, President, NICE Asia Pacific
  • Benny Einhorn, Chief Marketing Officer, NICE Global

The conference is comprised of Enterprise and Security breakout
sessions, and the sessions will be a time of discussion and sharing
led by NICE users, examining real-life issues that customers face.
The sessions will also feature additional industry experts who will
provide insights on key trends, challenges and opportunities in the

Interactions 2011 will also provide attendees a first-hand look
at NICE’s product and solution roadmap, premiering demonstrations
of the NICE solution for successfully tackling the challenges of
contact center operational efficiency, cross-channel interactions
management and the company’s advanced security and situation
management solutions.

In addition to 30 breakout tracks from the Enterprise &
Security Tracks, there will also be a showcase of technology and
business innovations at the demo booths, including those of many
vendor and partners.

The Enterprise Track at Interactions 2011will focus on:

  • Business Growth: providing tips and insights on how to
    position the customer care operations as a strategic asset of the
    organization, one that can significantly impact business growth.
    Topics covered include how to impact customer experience and
    loyalty, churn, inbound sales and marketing effectiveness.
  • ContactCenter Operations: addressing some
    of the contact center’s toughest challenges, including workforce
    management and optimization, preservation of high customer service
    levels, compliance with regulations, and efficiency and
  • Technology Advancements: designed for the IT
    professional responsible for evaluating, deploying or managing
    contact center technologies.

The Security Track at Interactions 2011 will provide
organizations such as airports, utilities, universities, banks and
enterprises and Public Safety agencies with in-depth knowledge and
best practices for enhancing security-related activities.

Raghav Sahgal, President, NICE APAC, commented, “NICE’s Asia
Pacific Annual User  Partner Conference is the premier event
of our industry in the region. We are proud that our customers plan
to take advantage of “Interactions 2011″ as an optimal platform to
collaborate with their peers and discuss ideas that lead to better
solutions, efficiencies and improved business practices.”

Benny Einhorn, NICE’s Chief Marketing Officer, commented, “At
the core of every customer interaction is intent - a meaningful,
personal and specific agenda that drives customer behavior. At
Interactions 2011 our Enterprise customers will learn how they can
leverage NICE solutions to understand customer intent and impact
interactions in real time - something which can be very powerful
for both consumers and the organization. Furthermore, our Security
customers will have access to information and advice for impacting
critical security situations and improving the effectiveness and
efficiency of their security operations.”

For more information on Interactions 2011, the annual NICE Asia
Pacific User & Partner Conference, go to:


About NICE Systems
NICE Systems is the worldwide leader of intent-based solutions that
capture and analyze interactions and transactions, realize intent,
and extract and leverage insights to deliver impact in real time.
Driven by cross-channel and multi-sensor analytics, NICE solutions
enable organizations to improve business performance, increase
operational efficiency, prevent financial crime, ensure compliance,
and enhance safety and security. NICE serves over 25,000
organizations in the enterprise and security sectors, representing
a variety of sizes and industries in more than 150 countries, and
including over 80 of the Fortune 100 companies. href="">

Trademark Note: NICE and the NICE logo are trademarks or
registered trademarks of NICE Systems.  All other marks
are trademarks of their respective owners.  For a full list of
NICE Systems’ marks, please see: href="">


This press release contains forward-looking statements as
that term is defined in the Private Securities Litigation Reform
Act of 1995. Such forward-looking statements, including the
statements by Messer
s Sahgal andEinhorn, are
based on the current expectations of the management of NICE-Systems
Ltd. (the Company) only, and are subject to a number of risks and
uncertainties that could cause the actual results or performance of
the Company to differ materially from those described herein,
including but not limited to the impact of the global economic
environment on the Company
s customer base
(particularly financial services firms) and the resulting
uncertainties; changes in technology and market requirements;
decline in demand for the Company’s products; inability to timely
develop and introduce new technologies, products and applications;
difficulties or delays in absorbing and integrating acquired
operations, products, technologies and personnel; loss of market
share; pressure on pricing resulting from competition; and
inability to maintain certain marketing and distribution
arrangements. For a more detailed description of the risk factors
and uncertainties affecting the company, refer to the Company’s
reports filed from time to time with the Securities and Exchange
Commission, including the Company
s Annual Report on
Form 20-F.  The forward-looking statements contained in this
press release are made as of the date of this press release, and
the Company undertakes no obligation to update or revise them,
except as required by law.

Asia Pacific Media
Sharon Tan
NICE Systems


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