Nikkei Chooses Brightcove Platform for Online Video Initiatives

Japan's leading newspaper standardizes video operations across its newly-launching Online Edition website with Brightcove

CAMBRIDGE, Massachusetts, March 2, 2010 - Brightcove Inc., the leading online video platform, today announced that
Nikkei Inc., one of Japan's largest media corporations and publisher of the
country's top business daily newspaper, "The Nikkei," is standardizing online
video operations on the Brightcove platform across its new main newspaper
website property, The Nikkei Online Edition (www.nikkei.com/), which
is scheduled to be launched on March 23, 2010. Brightcove will enable Nikkei
to roll out a variety of high quality, advertising-supported online video
experiences, as well as extend the reach of its video content through
advanced features for sharing and embedding content on third party sites and
social networks.

The comprehensive features and capabilities of the Brightcove platform
enable Nikkei to provide a high quality, interactive and engaging user
experience for online audiences around the world. With Brightcove, Nikkei is
able to rapidly accelerate its publishing workflow through a single,
integrated solution that meets all of the organization's video publishing and
distribution needs. Additionally, Brightcove's turnkey integration with
leading advertising networks and servers will enable Nikkei to expand online
video monetization opportunities across its newspaper properties.

"Nikkei has been at the forefront of the media industry in Japan and
around the world for more than one hundred years," said Jeremy Allaire,
Brightcove chairman and chief executive officer. "Brightcove is the online
video platform behind many of the largest newspaper publishers in the world,
and the addition of Nikkei is a testament to our continued leadership and
innovation in the online video industry. We look forward to supporting
Nikkei's new online video initiatives in the future as the organization
continues to hone its digital offerings."

Brightcove has teamed with Japan's leading content delivery network,
J-Stream, to support streaming media services for Brightcove-powered online
video experiences across Nikkei's website properties.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 34 countries. For more
information, visit www.brightcove.com.

Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com; or North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com; or Japan, Rie Kubota of LBS Co., Ltd., +81-3-3769-1351, rkubota at lbs.co.jp, all for Brightcove Inc.