NOTTING HILL's International Fashion at the First Show of China International Fashion Week

BEIJING, March 28, 2011 - On March 24, at Shin Kong Place — the senior department flagship store
in China, NOTTING HILL presented a perfect first fashion show for the opening
of China International Fashion Week. Tailored to the lifestyles of trendy
upstarts who know both love & life, and believe in miracles & dreams, the
2011/2012 NOTTING HILL senior clothing conference has brought the fashion
industry a completely new inspiration. The new season of NOTTING HILL's
clothing line shows classical elegance and fine gentleman styles, providing
unique trends and fashions for talented and wealthy men. Color gradients are
the main plot: gray gradually evolves into calm earth colors, with a perfect
ending of elegant black. Changes in colors show a jumping rhythm and make the
clothing more structured. In this unparalleled dress drama, the most
eye-catching point is the interesting splicing of different materials, such
an approach not only echoed in the hot topic - "the return of fur" at the
2012 autumn & winter fashion week, but also avoids the extravagant luxurious
stereotype. The use of knitted and woven fabrics mesh together showing the
elegant personality of men's fashion. Knitting stitching with wool was made
for a modern elegance that can hide in personal dress styles.

Photo: www.notting-hill.cc/ld/fotolar/LZJ_2966.jpg

(Photo: photos.prnewswire.com/prnh/20110328/CN72191)

About EVE & NOTTING HILL

EVE group, initiated in 1994, has four men's clothing brands (EVE de
UOMO, NOTTING HILL, Kevin Kelly, JAQUES PRITT). The scope of business
includes clothing, apparel, wear, gifts, global brand agency and culture
innovation. Pouring out the aesthetics of men's vogue at leisure with
international language, EVE adds the living philosophy of Chinese style into
clothing.

Yu Xiaodi, Media Manager at +86-10-6370-2255 x703