Novarra Widgets Nominated in GSMA Mobile Innovation Grand Prix EMEA Tournament

CHICAGO - Vision Solution is the ‘Most Innovative Value Added Service (VAS) Platform’ Contender

Novarra today announces that GSMA has nominated its Vision(TM) Widgets & Mobile Content Framework for the Most Innovative Value Added Service (VAS) Platform in the EMEA leg of the 2010 Mobile Innovation Grand Prix competition. This prestigious award recognizes the leaders in the development of innovative mobile products. During the EMEA event, ten companies from around the world will compete in five categories, with two overall winners awarded a trip to compete for the Mobile Innovation Grand Prix Cup at Mobile World Congress, February 2010.

Novarra’s Vision Widgets & Mobile Content Framework is built upon the company’s core mobile internet platform and browser which removes barriers faced by operators and mobile content developers deploying rich internet content and widgets. Widgets can be written and published once and delivered with a consistent experience to handsets of many capabilities, even those without a native widget runtime environment, thus overcoming fragmentation challenges and ensuring mass-market reach. Novarra widgets drive consumer adoption and every day usage, allowing users to transfer PC web habits to mobile, personalize and share content.

“Novarra has been at the forefront of driving mobile internet innovation and monetization for the last decade,” comments Randy Cavaiani, vice president, marketing. “The Vision(TM) browser and platform optimizes the mobile web experience across all devices, from smartphones to feature phones to netbooks and supports all content that makes up the fabric of the internet including streaming video, Flash, advertising and now widgets.”

“We are thrilled with the number of high-quality entries we received for the EMEA leg of the 2010 Mobile Innovation Grand Prix competition,” said Bill Gajda, chief commercial officer at the GSMA. “This event provides a rare opportunity for innovators to pitch new technologies to senior executives within the mobile operator, IT and venture capital communities.”

Novarra, the Internet Mobility Company, provides a high performance mobile internet product suite for operators and content providers to create new web-based services and revenue streams. Novarra’s patented architecture for web content transformation and network optimisation is open standards-based and designed for mass-market, high volume mobile consumer deployments. The solution delivers a high quality mobile user experience for services including full rich web, search, widgets, premium portals, personalisation, video and advertising as well as support for mobile sites. Global, commercial deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenues.

Novarra and Vision are trademarks of Novarra. Other trademarks are properties of their respective owners.

Media Contacts: Europe: North America: Annette Leach Greg Venne Hotwire PR Topaz Partners Novarra@hotwirepr.com Novarra@topazpartners.com +44-(0)-20-7608-2500 +1-781-404-2400

Source: Novarra, Inc.

Europe, Annette Leach of Hotwire PR, +44-(0)-20-7608-2500, Novarra at hotwirepr.com; or North America, Greg Venne of Topaz Partners, +1-781-404-2400, Novarra at topazpartners.com, both for Novarra, Inc.