Ofra Strauss, Chairperson of Strauss Group, and Erez Vigodman, President & CEO of Strauss Group, Announced Today That Avi Ben Assayag, Deputy CEO of Strauss Group Has Requested to Resign

TEL AVIV, Israel - Ofra Strauss, Chairperson of Strauss Group said today:

“I am sorry about Avi Ben Assayag’s decision to leave the Group. We recognize and appreciate all the processes he has been leading in recent years and thank him for his great contribution to Strauss. We offered Avi key leadership positions in order to continue with the Company, however, we respect his request to explore new avenues and are certain he will succeed in whatever he chooses to do.”

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Erez Vigodman, President & CEO of Strauss Group, said today:

“Avi was a worthy and able candidate who possessed all the competencies required to manage the Group, however, it was natural that only one candidate could be chosen for the job, and I certainly understand Avi’s request to turn to a new career path. Avi has played a major part in the achievements of the Strauss Group: he has been successfully leading important and complex processes, has made his mark and has completed a remarkable journey. I wish him much success wherever he may go.”

Avi Ben Assayag, Deputy CEO of Strauss Group, said today:

“After eight years with Strauss Group, during which I fulfilled a number of senior positions, I proudly look back at all the accomplishments and objectives achieved by the Group in that period, and at the role I have played with my team toward their successful achievement. I hope and believe that Strauss Group will continue its development momentum, continuously leading Israeli industry towards new horizons. Despite the sincere request by Strauss that I continue to take part in the Group’s leadership, I have decided to turn to a new avenue at this point, utilizing new opportunities and leading new organizations and businesses.”

TEL AVIV, Israel, April 1 /PRNewswire/ –

Media Contact:

Osnat Golan

Corporate Communications Director

Tel: +972 3-6752281

Cellular: +972-52-8288111

E-mail: osnat.golan@strauss-group.com

www.strauss-group.com

Investors Contact:

Yaffa Cohen-Ifrah

Director of Investor Relations

Strauss Group Ltd.

Tel. +972-3-6752545

Cellular: +972-54-5772195

E-mail: yaffa.cohen-ifrah@strauss-group.com

www.strauss-group.com

Source: Strauss Group Ltd