On the Beach: Sunny European Spots Draw in British Tourists

MANCHESTER, England, July 14, 2011 -

- According to On the Beach, holidays to sunny destinations in
Europe and the Mediterranean continue to be popular with British
tourists; information from the UNWTO adds weight to this conclusion
-

On the Beach, the
UK’s leading online travel agency, has found that British tourists
are increasingly drawn to sunny destinations in the Mediterranean
and Southern Europe - the company based these conclusions on its
own sales figures and feedback from customers.

Alistair Daly, Marketing Director of On the Beach, comments:
“During the summer months we have seen a significant amount of
interest in destinations in this area - href="www.onthebeach.co.uk/destinations/balearics/majorca">holidays
to Majorca, Costa Blanca and Greece have proved particularly
popular as resorts in these spots offer the chance to relax in some
truly beautiful surroundings.”

Information from the World Tourism Organisation (UNWTO) has also
pointed to the popularity of this part of the world: international
visits to Southern and Mediterranean Europe reached 169.7 million
in 2010, far more than any other region on the continent. According
to the UNWTO this area accounted
for over 18 per cent of global international tourist arrivals that
year.

Daly concludes that the popularity of these spots owes to
numerous factors, yet convenience and cost are the most powerful
motivators. He states: “Southern Europe and the Mediterranean are
home to many beautiful resorts, yet it is the convenience of this
part of the world that really stands out: Brits can book a href="www.onthebeach.co.uk/l/family-holidays">last minute
family holiday and be on their way in no time. With great deals
and packages these trips are as affordable as they are convenient;
given this set of circumstances it’s easy to see why so many of our
customers come here year after year.”

About On the Beach:

Founded in 1995, On the Beach is one of the UK’s leading online
travel agencies carrying over 500,000 passengers every year (ABTA
K0813). On the Beach provides value for money flights and hotels in
the world’s most popular beach holiday destinations. On the Beach
provides consumers with a huge selection of travel products, from
50 million available seats, more than 30,000 hotels around the
world, insurance and in-resort transfer partners. Customers can
book online at href="www.onthebeach.co.uk">www.onthebeach.co.uk
or by calling the UK call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market,
On the Beach is so confident of its industry leading position, it
offers a market leading price match guarantee for its customers. On
the Beach will refund the difference if a lower price is found for
the same product on any UK website*.

*Offer applies to exact product match

For more news and great deals follow href="twitter.com/onthebeachuk">@OntheBeachUK or join
the On the
Beach Facebook Fan Page.

Contact Information:
Jamie Wortley, On The Beach Limited, Spectrum House, Towers Business Park, Wilmslow Road, Didsbury, M20 2SE, jamie.wortley at onthebeach.co.uk , +44(0)1256-412-314.