One to One Insights Hosts Live Webinar 'Search Marketing Success: Dominate Search In 2011'

By One To One Insights, PRNE
Monday, November 15, 2010

Webinar: Expert Review of the Online Banking Experience: Winners and Losers

BOSTON, November 16, 2010 - One to One Insights, a division of One to One, a Boston-based digital
marketing firm, is hosting a live webinar on November 18th at 11:00 am
Eastern time
, for financial services firms looking to optimize their clients'
online banking experience.

This webinar will evaluate the top ten retail banks in the UK (Barclays,
Halifax, HSBC, first direct, Lloyds TSB, Nationwide, NatWest, Santander, The
Co-operative Bank, and Yorkshire Bank) in terms of the online customer
experience they provide users who are interested in purchasing a Cash ISA (an
individual savings account which offers savers special tax advantages).

Research will directly compare the online experience provided by leading
banks by scoring each bank, and providing qualitative insights into:

    1. Positioning of Cash ISAs on the top 10 banking websites
    2. Information relating to Cash ISAs
    3. Tools and features related to Cash ISAs
    4. Application process for a Cash ISA

This will be an interactive event with Q&A throughout and at the
conclusion of the presentation. OTO encourages attendees to come to the
webinar with questions and insight into their own online strategy. Please
register today at

The webinar will broadcast on Thursday, November 18th at 11 a.m. Eastern
. Webinar attendees will receive a copy of the webinar free of charge.

    Dr. Philip Rhodes, Managing Director and Director of Research for One to
    One Insights

    Thursday, November 18 at 11 a.m. Eastern Time


Biography for Dr. Philip Rhodes, Ph.D.

Philip holds a Ph.D. in Information Design from the University of
Portsmouth. He has extensive research and teaching experience in hypermedia
design and information architecture. He speaks fluent Portuguese, having
lived and worked in Brazil. Before joining OTOinsights, he worked with US
solution providers Rare Medium and Sapient, as Director of Information
Architecture. Specializing in offering user-centric online solutions within
the banking, education, and telecommunications sectors. He also taught at
several universities in Brazil and the UK, and has been widely published.
Philip is both the Managing Director and the Director of Customer Experience
Research & Design at One to One Insights, and a Fellow of the Royal Society
of Arts.

One to One Insights Overview

Technology innovation continues to create increasingly sophisticated and
complex interaction touch points between brands and their customers. A
customer's experience with these touch points define what a brand means to
them and their continuing engagement with the product or service. One to One
Insights helps brands succeed in today's rapidly evolving landscape by
providing customer experience research, brand research, neuromarketing
research and user-centered design.

    One to One
    Mitchel Ahern
    Director, Marketing Communications
    465 Medford Street
    Charlestown, MA 02129
    p +1-617-425-7362
    f +1-617-242-0632

Mitchel Ahern, Director, Marketing Communications, One to One, +1-617-425-7362, F: +1-617-242-0632

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