Orange and Nokia Extend Strategic Partnership With Mobile Email
By Prne, Gaea News NetworkWednesday, April 15, 2009
LONDON - Leading International Collaboration Adds Email to Music, Gaming and Maps for the Ultimate Mobile Multimedia Experience
Orange and Nokia today announced they will extend their partnership with a new, simple-to-use email service for consumers. This extension to their multi-country agreement will deliver and launch a co-branded solution, Nokia Messaging by Orange, on a range of Orange Signature devices, aiming to bring mobile email to everyone with a phone, as well as working professionals.
First announced in February 2008, this three-year agreement was formed by Nokia and Orange to meet growing demand for multimedia on the mobile. It combines and integrates the best available services from both companies in the areas of music, games and maps across a range of Nokia devices. The successful alliance will expand the portfolio to eight countries and will include up to 30 Nokia devices in the Orange Signature range in 2009.
Launching first in the UK from this summer, followed by France and Spain, Orange customers will be able to take advantage of built-in push email on the forthcoming Nokia E75 and a range of Nokia devices.
Olaf Swantee, Senior EVP of Orange’s global mobile business, said, “It was only a few weeks ago that we announced our strategy to make mobile multimedia a mass market phenomenon. This extension to our partnership with Nokia shows how serious we are about bringing mobile multimedia to every customer. With our leadership in innovation, proven expertise in convergence across our fixed, mobile and broadband networks and knowledge of our customers, we think this offer will help increase consumer appetite for mobile email.”
Raoul Roverato, EVP of Orange’s New Growth Businesses, confirmed, “Orange and Nokia have worked jointly as a team during those past months to provide the best of breed services to Orange mobile customers based on each company’s assets and service platforms. This new milestone will strengthen our partnership with Nokia and underline our commitment to provide additional value to Orange customers. This will pave the way to new opportunities of partnerships between the two companies in the coming months.”
Kai Oistamo, Executive Vice President, Nokia says, “Orange is the first operator group to announce a European-wide offering of Nokia Messaging to their customers and we are very pleased about this extension to our service collaboration. The agreement on Nokia Messaging will boost the adoption of mobile email service and makes it easy for consumers to activate the service on-device and at Point-of-Sale. We believe that mobile messaging is for everyone, not just for a certain segment of the consumer market.”
Orange customers will be able to aggregate and manage multiple email accounts while on the move via the Orange homescreen. This service is easy to set up and enables people to directly access up to 10 personal email accounts, letting them read, send, forward and reply to emails, view subfolders, download and read attachments and attach files to emails directly on the Nokia device.
Orange and Nokia have agreed to launch Nokia Messaging in several major markets during 2009 with bundling, pricing and attractive tariffs announced locally across the Orange footprint.
About Orange
www.orange.com/en_EN/group/
About Nokia
Nokia is the world’s number one manufacturer of mobile devices by market share and a leader in the converging Internet and communications industries. We make a wide range of devices for all major consumer segments and offer Internet services that enable people to experience music, maps, media, messaging and games. We also provide comprehensive digital map information through NAVTEQ and equipment, solutions and services for communications networks through Nokia Siemens Networks.
Source: Orange and Nokia
For further information, please contact:, Orange, Vanessa Clarke, +44-7891-056-593, vanessa.clarke at orange-ftgroup.com; Bertrand Deronchaine, +33-1-44-44-93-93, bertrand.deronchaine at orange-ftgroup.com; Nokia, Communications, Tel. +358-7180-34900, Email: press.services at nokia.com
Tags: Europe, France, London, Orange and Nokia, Spain