Oscar Fernández Appointed General Manager of Adfonic for Spain, Portugal and Latin America

MADRID, December 9, 2011 -

Appointment and investment in Spanish market made following €5.2 million in new funding

Adfonic, Europe’s largest independent mobile advertising marketplace, today announces the opening of its new office in Madrid and appointment of Oscar Fernández as General Manager for Spain, Portugal and LATAM. Fernández is also General Director of the Mobile Marketing Association (MMA) in Spain and founder of Viyoi.TV, part of the crazy4media group.

Oscar Fernández will head the new operation and will lead the growth of the company in Spain, Portugal and the LATAM region. Oscar has over 20 years’ experience in the media industry, from audience measurement and analysis, through to advertising and marketing roles for mainstream TV channels and other traditional media outlets.

Oscar Fernández said: “As the mobile industry continues to experience spectacular growth, mobile advertising is becoming an essential component of any successful media campaign.”

He continued: “It is a pleasure to join the Adfonic team, who know how to deliver return on investment for brand advertisers in the mobile medium. Spain and Portugal, and Latin America are rapidly growing markets for mobile advertising.”

Victor Malachard, CEO Adfonic, said: “We are delighted to welcome someone with Oscar’s knowledge of the mobile advertising market to the team. The appointment of a General Manager for Spain, Portugal and Latin America is an important part of Adfonic’s global expansion following our recent funding round of €5.2 million. We already serve ads in 192 countries and are focussing on priority regions for growth including Western Europe, North America, Latin America and South-East Asia.”

About Adfonic: Adfonic is Europe’s largest independent mobile advertising marketplace. Adfonic enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximise the earning potential of their mobile traffic. Adfonic runs campaigns for clients including Samsung, eBay, McDonalds, Groupon and Google and reaches an estimated 100 million mobile unique users monthly.  Over 20 billion monthly ad requests are generated through Adfonic’s network. The company is headquartered in London with further operations in New York, San Francisco, Paris and Madrid. To learn more, visit adfonic.com or blog.adfonic.com 

Media contacts
Spain, Oscar Fernández, General Manager, Tel: +34-913-202-884, oscar.fernandez at adfonic.com. UK, Sian Fishwick, Marketing Manager, Tel: +44(0)7896-679-274, sian.fishwick at adfonic.com.