Out With Plain Status Updates as Britain Shifts to 'Lifecasting'

LONDON, April 8, 2010 - Gone are the days when it was enough just to post your status
online as Brits are now essentially broadcasting their everyday life to
family and friends. In a growing trend, known as 'Lifecasting', young people
are using the power of video to share their views, special moments and
everyday experiences in life, a new study from Flip Video has revealed today.

Almost a third of 18-24 year olds surveyed see a time when they would
post videos on social networks every day, with over 17% saying this is
happening now or would happen this year.

The type of content uploaded and shared by this age group is
varied but draws on experiences of everyday life. Laughter proves a clear
winner as over half would upload and share funny moments, whilst almost a
third (30%) would upload concerts. Sharing and uploading videos of parties
(23%), newsworthy events witnessed (21%) and family occasions (16%) are also
popular with young people in the UK.

The new study of 3,000 adults, conducted by OnePoll, reveals
new trends in the way we communicate and has been commissioned to mark the
launch of the next generation Flip MinoHD. This new addition to the Flip
Video family of pocket camcorders comes with a larger two-inch anti-glare
screen and double the memory capacity, with up to two hours of recording time
on the move.

Whilst one in three post videos to keep friends and family up
to date, for many, 'Lifecasting' could be their path to stardom. As Big
Brother comes to an end this summer, almost one in four of 18-24 year olds
and a staggering 42% of those under 18 have admitted a desire to be a YouTube
star.

The high percentage of people who post videos to social
networks goes hand in hand with an increase in videos being watched online,
as 41% of 18-24 year olds admit they are watching more online videos than
last year. In addition, over a quarter (28%) visit social networks five or
more times a day.

Gareth Jones, UK & Ireland Region Manager for Flip Video at
Cisco said:

"It is becoming second nature for many to post videos of
themselves on social networks, or email a clip to friends and family. With an
increase in people watching videos online, this trend for 'Lifecasting' is
set to continue."

The research also discovered that, thanks to the boom in
social media, half of 18-24 year olds are more comfortable sharing their life
experiences online than they were a year ago.

Whilst the frequency of posts is increasing, our attention
spans aren't, as the average length of a video watched online came out at
less than a minute (53 seconds), as Brits require short, punchy videos to
keep them engaged.

Gareth Jones continued:

"It comes as no surprise that the average video length watched
is 53 seconds as most people don't head to social networks such as Facebook
or MySpace to watch feature length films. Instead, we want to see funny
moments, newsworthy events or simply everyday interesting experiences that
have been recorded by a friend, family member or rising YouTube star."

Further Information:

- Flip Video Website: www.theflip.com or
www.doyouflip.co.uk

- Flip Video Twitter-Feed: twitter.com/FlipVideoUK

Pictures

- Second Generation Flip MinoHD

About Flip Video Products

Flip Video was acquired by Cisco (NASDAQ: CSCO) in May of 2009
and is now integrated into Cisco Consumer Products. Its revolutionary Flip
Video camcorders changed the way people capture and share video by making it
simple, accessible and fun for anyone. Flip Video camcorders are pre-loaded
with FlipShare software to enable easy organising, editing, and seamless
uploading to MySpace(TM), YouTube(TM) and other video sharing sites.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking
that transforms how people connect, communicate and collaborate. Cisco's
vision for the consumer is to enable people to live a connected life that is
more personal, more social, and more visual. More information about Cisco and
its line of consumer products can be found at www.theflip.com and
www.cisco.com/consumer

Cisco, the Cisco logo, Flip Video, Flip Video logo, FlipShare and Flip
Mino are registered trademarks or trademarks of Cisco Systems, Inc. and/or
its affiliates in the United States and certain other countries. All other
trademarks mentioned in this document are the property of their respective
owners. The use of the word partner does not imply a partnership relationship
between Cisco and any other company. This document is Cisco Public
Information.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Press Contacts: Steph MacLeod, Kaizo, +44-20-3043-4151, flipvideo at kaizo.net. Lisa Soto, Cisco, +1-949-8234778, lisoto at cisco.com. Carol Villazon, Cisco, +1-408-527-6538, carolv at cisco.com