Overstock.com Announces Purchase of O.CO Domain Name

SALT LAKE CITY, July 20, 2010 - Overstock.com, Inc. (Nasdaq: OSTK) today announced it has purchased the
domain name O.CO from .CO Internet S.A.S, the official .CO domain registry.
The new web address will enhance Overstock.com's brand recognition and
retention, align with current marketing initiatives, and make it easier for
shoppers to find the company's products and services online.

    (Logo: photos.prnewswire.com/prnh/20100423/LA91018LOGO)
    (Logo: www.newscom.com/cgi-bin/prnh/20100423/LA91018LOGO)

Overstock.com purchased the registration rights to secure the iconic,
single-letter domain O.CO and related URLs for $350,000 USD. Once launched,
the O.CO website will carry all of the same products and have the same
features as Overstock.com.

"The O is such an important and recognizable part of our brand," said
Overstock.com Chairman and CEO Patrick Byrne. "In the new era of the
Internet, where short and memorable web addresses are critical for capturing
the attention of mobile and socially connected Internet users, our O.CO web
address will help to reinforce our brand and expand our business among these
audiences."

"Overstock.com's purchase of O.CO is an investment in its future, and it
also speaks to the confidence they have in the credibility and marketability
of the .CO domain," said Juan Diego Calle, CEO of .CO Internet. "As one of
the first U.S. public companies to use its .CO domain to build its global
brand, Overstock.com is further proof that .CO domain names can create a new
world of opportunities for companies and entrepreneurs to brand themselves
online."

.CO Internet will showcase the O.CO website, along with other early
adopters of .CO domains, at www.Opportunity.co.

About .CO

.CO Internet S.A.S. is the Registry Operator for the .CO top-level
domain. The .CO domain offers individuals and businesses a truly global,
recognizable and credible option in branding their online presence. Thanks to
leading-edge technology, enhanced security and unprecedented rights
protections for brand owners, the .CO domain is poised to become the world's
next premier web address. For additional information, please visit
www.COinternet.co.

About Overstock.com

Overstock.com, Inc. is an online retailer offering brand-name merchandise
at discount prices. The company offers its customers an opportunity to shop
for bargains conveniently, while offering its suppliers an alternative
inventory distribution channel. Overstock.com, headquartered in Salt Lake
City, is a publicly traded company listed on the NASDAQ Global Market System
and can be found online at www.overstock.com. Overstock.com regularly
posts information about the company and other related matters on its website
under the heading "Investor Relations."

Overstock.com(R) is a registered trademark of Overstock.com, Inc.

This press release contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Such forward-looking statements include, but
are not limited to, statements regarding timing of the launch and showcasing
of the O.CO website, enhancement of the company's brand recognition and
customer retention, marketing initiatives, and shoppers' in finding the
company's products and services online. Our Form 10-K for the year ended
December 31, 2009, our subsequent quarterly reports on Form 10-Q, or any
amendments thereto, and our other subsequent filings with the Securities and
Exchange Commission identify important factors that could cause our actual
results to differ materially from those contained in our projections,
estimates or forward-looking statements.

Media, Roger Johnson, +1-801-947-4430, rojohnson at overstock.com, or Investors, Kevin Moon, +1-801-947-3282, kmoon at overstock.com, both of Overstock.com, Inc.