Pacha to Bring Augmented Reality to Ibiza in 2010

LONDON, May 12, 2010 - With Ibiza's opening parties only weeks away, Pacha, the 43-year old
Ibiza club and music brand, is set to launch the coolest guide to Ibiza using
the very latest Augmented Reality in its forthcoming free iPhone app. From
the moment you land to jumping on a plane to head back home, the Pacha VIP
guide app will be sure to be with you all the way.

Loaded with exclusive content written by true Ibiza veterans, Ibiza
island goers will be able to use the app to find out what is happening in
every club in real time, and then be guided to the next beach party using
Augmented Reality. Literally hundreds of Ibiza's best kept secrets and must
do's are included in the app.

Built using Yuza Mobiles Skan AR engine and designed by ZIP, Augmented
Reality really comes into play in locations known for secret parties, cool
bars, hidden gems and of course the world's best clubs, this location is of
course Ibiza.

Danny Whittle - Director, Pacha "We recognise that the future of guides
are on our phone, in our pockets and on demand, so we at Pacha decided to
provide the ultimate travel guide to the users of our iPhone app. There is so
much to do in Ibiza and we don't want anyone to miss out on anything and with
Augmented Reality you won't - from the best beaches to the best restaurants
and the best club nights, we want it all to be enjoyed."

Richard Skaife - CEO, Yuza Mobile "Pacha are world leaders in what they
do. The coolest clubs, playing the best music for the coolest people, Pacha's
VIP Guide App will help take your next trip to the island to a very different
level. Augmented Reality is the technology of the future and it's great to
see a brand like Pacha fully exploring the future."

With the Pacha VIP Guide you will not only be able to get the ultimate
guide to Ibiza, but also use Augmented Reality to help you find your way back
to your villa or hotel after a night in the club. This app is about more than
just directions, it's about great content, it's about being able to arrange
passes to the best parties on the island or even book a sun-bed on an ultra
exclusive beach. The Pacha VIP Guide is like your best mate letting you into
a secret world, that only they know about.

Pacha will also be using image recognition as part of the overall app
experience, by collecting Pacha cherries, app users will be able to unlock
special guest mixes - showing that the app is not only helpful but also very
rewarding.

The future is here, it is Augmented Reality and Pacha are bringing it
to Ibiza in 2010.

About Pacha

Pacha is constantly evolving, in the cutting edge world of nightclubs it
has to. This Summer they have one of the coolest lineups they have ever
presented - The Pacha estate includes over 20 clubs globally, including
destinations such as London, New York, Moscow and of course Ibiza - Pacha's
media business spans magazines, TV and music.

www.pacha.com

About Yuza Mobile

Yuza Mobile are at the forefront of cutting edge mobile technology, with
a heavy focus on Augmented Reality and Image Recognition - they deliver
mobile services for some of the world's coolest and most respected brands.

www.yuzamobile.com

About Zip Design

Zip is a multidisciplinary design studio with 13 years experience,
working across a wide range of sectors from the music industry to the United
Nations. Providing 360degrees design and marketing solutions across all
media, in both physical and digital environments.

    www.zipdesign.co.uk

    More info - interview requests - requests for logos and graphics
    Please contact
    Chris Chapman - Commercial Partnerships Manager
    chris.chapman@yuzamobile.com
    +44-844-884-23-43

More info - interview requests - requests for logos and graphics, Please contact: Chris Chapman - Commercial Partnerships Manager, chris.chapman at yuzamobile.com, +44-844-884-23-43