Panasonic Shikoku Electronics Joins PixelOptics in the Development of Electronic Eye Glasses

ROANOKE, Virginia, January 5 - PixelOptics, Inc. ("Pixel") of Roanoke, Virginia announced today that
Pixel and Panasonic Shikoku Electronics Co., Ltd ("Panasonic Shikoku
Electronics") of Matsuyama, Japan have been collaborating in the development
of PixelOptics' electronic eyeglasses. Pixel, the world's first composite
ophthalmic lens company, is developing, and plans to market and sell both
static (fixed focus) and electronic dynamic (changeable focus) lenses. Pixel
launched atLast!(R) its first static composite enhanced multifocal in
November of 2008. Panasonic Shikoku Electronics is one of group companies of
Panasonic Corporation. Panasonic Corporation is a global electronics company
and is well known around the world.

(Photo: www.newscom.com/cgi-bin/prnh/20100105/PH31431 )

Bill Kokonaski, Pixel's CTO said, "Pixel and Panasonic Shikoku
Electronics have been jointly developing the first ophthalmic eyewear
solution that crosses over into the consumer electronics sector. We are most
pleased to have Panasonic Shikoku Electronics assisting us with this
development."

In 1999 e-Vision, LLC began the development of electronic eyeglasses.
e-Vision exclusively and globally licensed its intellectual property, trade
secrets, and know-how to Pixel in 2005. Pixel, with the help of nine other
development partners from around the world, has been aggressively and
diligently furthering the development. Panasonic Shikoku Electronics is one
of the development partners playing a major role in creation of this product.
To date, Pixel has amassed an IP portfolio of over 300 patents and patent
applications around the world.

Ronald D. Blum, O.D., President and CEO of Pixel stated, "Pixel's
electronic eyeglasses auto-focus faster than the blink of an eye using
chemistry, electricity, and optics and do so without moving parts. These
eyeglasses allow for clear focus from far to near, and everything in between.
They are lineless on the face of the wearer and provide significantly wider
and less compromised fields of clear vision having far less areas of
distortion than that of progressive addition lenses of an equal optical
power." Progressive addition lenses presently are the most common and
preferred way of correcting for presbyopia (a condition that results in the
poor near and intermediate distance focus of one's eyes after 45yrs of age).

Dr. Blum further stated, "Pixel was delighted to have a global company as
well respected as Panasonic Shikoku Electronics helping with the development.
Panasonic Shikoku Electronics's consumer knowledge and scientific expertise
has proven to be most valuable and positive."

Yukinori Okazaki, CTO and board member of Panasonic Shikoku Electronics
Co., Ltd. said, "Panasonic Shikoku Electronics is very pleased to have had
the opportunity of working on such an exciting project and one that will
benefit so many people around the world. We anticipate there are a lot of
opportunities in health care that benefit the world's aging population and in
which Panasonic Shikoku Electronics can play a significant role. We see
Pixel's electronic eyeglasses as one of these opportunities."

Patrick Suel, a venture partner with Panasonic's US venture arm added,
"The progress in the relationship between Pixel and Panasonic Shikoku
Electronics is the result of a strong commitment to a common vision and a
high level of persistence by all involved. The venture group, which
previously made an investment in Pixel, is pleased to have contributed to the
sourcing and facilitation of the relationship."

William Spies, Pixel's COO, said, "PixelOptics has designed its
electronic eyewear in such a way that it will involve all conventional
channels of distribution: lens manufacturers, frame companies, wholesale
optical labs, eye care professionals. No special equipment will be required
to be purchased and the current eye examination will not change. We
anticipate that if all goes to plan PixelOptics will move forward with a
launch of its electronic eyeglasses in the second half of 2010. This is a
most exciting time for our company."

Pixel has continued its rollout of its static composite enhanced
multifocal product named atLast! atLast! was invented and developed to
compete within the lined multifocal market worldwide. atLast! is now
available in both a composite 1.67 index and most recently in a composite
1.59 polycarbonate version. Lined multifocals account for approximately 50
Mill pairs sold each year worldwide. Pixel's electronic eye wear (the name
has not been released) was invented and developed to compete within the
progressive addition lens market worldwide. Progressive addition lenses
account for an additional approximately 50 mill pairs sold each year
worldwide. Together there are approximately 100 Mill pairs of multifocals
sold each year in the world.

About PixelOptics:

Headquartered in Roanoke, Virginia, PixelOptics is committed to
"transformational innovation" in the spectacle lens industry. The company's
focus on improving the current standard of vision correction will deliver a
wide range of innovative new products based on "composite lens" and
innovative design technologies. These materials combined in a proprietary
manner deliver a vastly improved visual experience for the wearer.
PixelOptics is currently marketing and selling its static (fixed focus)
composite enhanced multifocal www.atlastlens.com, and is developing
electronic dynamic (changeable focus) eyewear. For additional information
please visit: www.pixeloptics.com. To see a real video (not a simulation) of
PixelOptics' electronic lens compared to that of a progressive addition lens
visit www.pixeloptics.com/pages/electronic_demo.html

About Panasonic Shikoku Electronics

Panasonic Shikoku Electronics Co., Ltd., headquartered in Matsuyama,
Japan, is a Panasonic Group company specialized in the development and
manufacture of healthcare products such as blood glucose monitoring systems,
ultrasound diagnostic systems, hearing aids and injection ampule dispensing
robot systems. Founded in 1948, the company has been developing cutting edge
technologies in in-vitro diagnostic systems, medical imaging, hearing
solutions and hospital systems to provide value-added solutions to healthcare
professionals and patients. For more information, visit the company web site
at panasonic.net/corporate/segments/psec/ .

John Carlin, +1-540-815-0669, jcarlin at visitaccess.com