Pedal Power Sets the New Urban Trend

COPENHAGEN, June 16, 2010 - There is an increasing trend towards more urban cycling. Cycling is
already playing a vital role in tackling the global problems of congestion,
obesity and climate change. Copenhagen the city of cyclists will 22-25 June
be hosting cycling experts, professionals and urban trendsetters from all
over the world for a global Velo-city Conference.

International cycling conference in Copenhagen 2010

The conference Velo-city Global 2010 is celebrating 30 years of Velo-city
conferences co-hosted by different cities and the European Cyclists'
Federation by going global for the first time.

The theme of the conference is "Different Gears - Same Destination".
Despite our differences, we are all heading in the same direction. Whether we
live in NYC, Rio de Janeiro or Amsterdam the common goal is to get more
people cycling. Velo-city Global 2010 highlights cycling as the obvious way
to reduce CO2 emissions - and to improve the quality of life for citizens
throughout the world.

"Copenhagen is aiming to become the first CO2 neutral capital in the
world. One of the ways to reach that goal is to increase the number of
bikers. Thus I am very pleased to welcome the world's cyclist community to
Copenhagen. This is an outstanding opportunity to exchange experiences and
ideas".

(Bo Asmus Kjeldgaard, Mayor, Technical and Environmental Administration,
City of Copenhagen)

"I look forward to sharing New York City's cycling success story with a
global audience…

… I also welcome the opportunity to learn from the international
cycling experts that will gather at Velo-city Global".

(Janette Sadik-Khan, Commissioner of the New York City Department of
Transportation, City of New York)

"Cycling is a crucial test of our collective will to act to reduce
greenhouse gas emissions and to demonstrate that reduction equals a better
quality of life and a healthier population. Switching from cars to bikes
brings an immediate climate change gain and signals that lifestyles and
thinking have finally got the climate change message. There are no technical,
financial or logistic issues in this transport transformation; the only thing
missing is the will to act, and the time to act is now."

(John Whitelegg, Professor of Sustainable Transport and Development at
the Liverpool John Moores University)

    Further information please contact

    Søren Bom
    Head of Press, Velo-city Global
    +45-2611-5231, sorbom@tmf.kk.dk

    Further information

    Please visit www.velo-city2010.com for further information.

Further information please contact: Søren Bom, Head of Press, Velo-city Global, +45-2611-5231, sorbom at tmf.kk.dk .