Pet Fair Asia 2011

SHANGHAI, June 10, 2011 -

- Explore your business in the most dynamic market-Shanghai

Changes in Chinese pet legislation will make China a bigger potential
market for the pet industry. New regulations have been approved; the annual
dog license fee in Shanghai will be lowered from EUR 215 to EUR 32 a year.

Pet Fair Asia (www.petfairasia.com)

The 14th Edition of Pet Fair Asia 2011 will be held from 24-27 September
2011 at Shanghai Everbright Exhibition Center.

New venue with larger scale

In order to meet the demand and the exponential growth rate of the
exhibition, Pet Fair Asia will move to the SEEC. The larger-scaled venue has
3 levels of exhibition halls and 1 outside pavilion.

Meet hundreds of Chinese manufactures

More than 500 exhibitors will show their products and services at the
30,000 sqm show at Shanghai Everbright Exhibition Center.

Key players' annual grand meeting in China's pet industry

Hundreds of major Chinese pet manufactures and retailers participate in
Pet Fair Asia every year with their various excellent products at competitive
prices, which meets every need of all kinds of buyers.

Enjoy matchmaking system & hosted buyer program

In order to facilitate an efficient visit, Pet Fair Asia offers a special
matchmaking service. Buyers are able to preview the exhibitors list and
arrange meetings with selected exhibitions ahead of time through the online
system, which will maximize efficiency and impact.

Meanwhile, the hosted buyer program is also open to professional buyers,
for an efficient and accurate visit to Pet Fair Asia. If you are qualified as
our Hosted Buyer, you will get:

    -- 3 nights free stay in Shanghai at a 4-star hotel during the exhibition
       period
    -- VIP treatment
    -- Show directory

Asia's premier platform with 13 years of success

This is a premier platform for product sourcing in China, and one-stop
purchasing venue for the Chinese pet industry. In its thirteen-year
existence, Pet Fair Asia has experienced 30% growth.

Facts & Figures over the last four years (2007-2010)

                      Exhibition Area
                      ---------------

         Year                2007       2008       2009       2010
    Exhibition Area         17200      17000      18000      20000

                    Number of Exhibitors
                    --------------------

             Year                 2007     2008     2009     2010
    Number of Exhibitors           302      282      313      405

              Number of Professional Visitors
              -------------------------------

                Year                     2007    2008    2009    2010
    Number of Professional Visitors      7600    8295    8876    9273

Join us and approach the Chinese market from Shanghai.

Pet Fair Asia is organized by VNU Exhibitions Asia.

    Contact:
    Email: Barbara.xiong@vnuexhihitions.com.cn

Barbara Xiong, +86-21-6195-6088, Barbara.xiong at vnuexhihitions.com.cn