P&G Takes Bold Step and Adjusts Sustainability Goals

BRUSSELS - Gianni Ciserani, President for Procter & Gamble, Western Europe, told an
audience of European business leaders that in a world of uncertainty,
European consumers could continue to rely on P&G to provide products that
delivered great value, performance and sustainability. He said that P&G was
investing in products offering reduced environmental footprint and stated
that the company will significantly increase targets for its 2012
sustainability goals. He also shared details of the company’s latest
initiative to reduce road transportation in Europe by increasing its use of
rail.

Mr Ciserani was speaking in Brussels at the 7th Annual European Business
Summit (EBS) - one of Europe’s leading business forums, supported by the
European Commission and the EU Presidency.

“Innovation has never been more critical to the long-term success of our
business and even in these tough times we are continuing to drive innovation
on our brands” he said. “In laundry, we have set the trend for the future -
first with Ariel Cool Clean and now with Ariel ExcelGel, a breakthrough
product that delivers our best cleaning while touching three points of the
sustainable product innovation cycle - less chemicals, less water and less
energy.”

Ariel ExcelGel is currently transforming the detergent category across
Western Europe. It brings a totally new way of cleaning. Key to the product’s
consumer appeal is its gel texture making it incredibly user-friendly and
sustainable. A small dose delivers brilliant cleaning even at wash
temperatures as low as 15 degrees. The product contains 20% less chemicals
per wash and the pack uses 45% less plastic than a common liquid detergent.

Ciserani said that P&G is integrating sustainability into every corner of
its business. He talked about P&G’s latest initiative to reduce road
transportation. P&G’s finished products travel over 200 million kms across
Western Europe each year, with over 90% of goods transported by road. The
Company is now aiming to increase the use of rail transportation from 10% to
30% by 2015. This represents an annual reduction of 67,500 tons of C02. P&G
is one of the pioneers in the consumer goods industry to include
inter-modality in its distribution network on such a large scale. Two recent
inter-modal pilot projects, one in Belgium and the other in France, proved to
be very successful and now pave the way for expansion of rail transportation
in Western Europe.

Ciserani shared the news that P&G will significantly increase targets for
its 2012 sustainability goals. The updates reflect the company’s continued
commitment to progress in improving the environmental profile of P&G’s
products and operations and bettering lives of children in need through its
Live, Learn and Thrive(TM) corporate social responsibility programmes. The
revised 2012 goals are :-

- Develop and market at least $50 billion in cumulative sales of
“sustainable innovation products” (SIP), which are products with a
significantly reduced (>10%) environmental footprint versus previous or
alternative products. When compared against original target of $20
billion in cumulative SIP sales, the new goal reflects a strengthened
pipeline of initiatives.

- Deliver a 20 % reduction (per unit of production) in carbon dioxide
emissions, energy consumption, water usage and disposed waste from P&G
plants, leading to a total reduction over the decade of at least 50 %
(vs. the 40% set originally).

- Enable 300 million children to Live, Learn and Thrive(TM) (LLT) and
deliver three billion liters of clean water through P&G’s Children’s
Safe Drinking Water (CSDW) program. P&G had set an original target of
rreaching 25 million children through Live, Learn and Thrive(TM) (LLT)
and delivering two billion liters of clean water.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Ariel(R), Always(R),
Pantene(R), Mach3(R), Herbal Essences,(R) Fairy(R), Ace(R), Lenor(R), M.
Proper(R), Tampax(R), Dash(R), Pringles(R), Oral-B(R), Actonel(R),
Duracell(R), Iams(R) and Eukanuba(R), Wella(R), Gillette(R), and Braun(R).
The P&G community consists of about 138,000 employees globally working in
over 80 countries of which about one quarter work in Western Europe. Please
visit www.eu.pg.com for the latest news and in-depth information about
P&G and its brands.

Source: Procter & Gamble

P&G Media Contacts: Sabrina Heymans, Tel. +32-478-88-6223