Phitek Systems Appoints New Global Sales & Marketing Manager

LAUSANNE, Switzerland, February 25, 2010 - Phitek Systems Ltd, the global leader in electro-acoustic technologies
for active noise cancellation and audio enhancement, is delighted to announce
the appointment of Steve Tomlinson as Global Sales and Marketing Manager of
its Component Technologies Business Unit (CTBU).

(Photo: www.newscom.com/cgi-bin/prnh/20100225/LA59841)

Steve brings more than 20 years of international sales and business
development expertise to the CTBU and has spent many years establishing sales
teams at consumer audio companies, successfully managing those teams through
periods of high growth.

"I am thrilled to join Phitek and look forward to working with Phitek's
customers and partners," says Tomlinson. "It's exciting to be involved with
Phitek's award-winning noise cancellation products and headphones and the
future of these products globally."

Mark Donaldson, Phitek CEO, says that Phitek is thrilled to have
strengthened its global sales and marketing force with such an experienced
operator in semiconductor technologies.

"Steve has extensive international experience developing business in this
sector, and his appointment signals the next step in Phitek's CTBU plan for
growth in strategic centres such as Europe, North America and Asia, in
response to the growing demand from Mobile Music accounts in these regions."

Tomlinson is based in Europe, working out of Phitek's recently opened
facility in Lausanne, Switzerland.

About Phitek Systems Limited

Phitek Systems is the world's leading supplier of electro-acoustic
technologies for audio enhancement and active noise cancellation. Focused on
innovation and invention, Phitek provides global customers with creative
solutions for the effective reduction of ambient noise based on its patented
Active Noise Rejection (ANR(TM)) technology.

Phitek ANR(TM) was originally developed for use in commercial passenger
aircraft where background noise is insidious leading to hearing loss, fatigue
and stress. Today, Phitek ANR(TM) is used by more than 50 airlines worldwide,
servicing more than 15 million passengers each year. The technology works by
measuring the noise field close to the ear and then calculating an
"antinoise" response which is sent to the headphone speaker. The noise and
antinoise signals combine to yield near silence. Phitek ANR(TM) is very
effective at reducing background noise and unlike alternatives tunes its
response to suit prevailing noise conditions.

Beyond aviation, Phitek ANR(TM) technology is utilised by leading brands
in audio and mobile music and has been recognised by leading publications
including Wired Magazine, PC Magazine and Macworld as "best-in-class".
Phitek's impressive portfolio of patented solutions spans commercial
aviation, consumer audio and mobile telephone segments in both in-ear, and
on-ear formats. The company is a member of CSR's eXtension partner programme
and is active in developing world first solutions for Bluetooth monaural and
binaural applications.

Phitek is headquartered in Auckland, New Zealand with offices located in
Hong Kong, Shenzhen, PRC, San Jose, California, Lausanne, Switzerland and
Tokyo, Japan. For more information about Phitek Systems Limited please visit
www.phitek.com.

CTBU, Steve Tomlinson, Global Sales and Marketing Manager, +44-7767-604766, steve.tomlinson at phitek.com, or Corporate, Mark Donaldson, CEO, +41-78-612-4479, mark.donaldson at phitek.com, both of Phitek Systems Ltd; or Press and Media, Julien Leys of JML Communications, +64-21-655-598, julien at jmlcommunications.co.nz, for Phitek Systems Ltd