Play for Longer

LONDON, February 22, 2010 - A recent survey, undertaken by MARS Refuel Drink has revealed that two
out of five people aren't interested in taking part in any form of exercise*.

A further third feel that they are too unfit to start, while 16% say that
they can't afford to take part.

To help people overcome some of these barriers to exercise, the Mars
Refuel Drink Fund will be opening again for entries from March 1 2010.

The MARS Refuel Drink Fund was set up to help people overcome the various
barriers preventing them getting involved in an active lifestyle by offering
GBP500 awards to selected applicants.

Tim Farr, a member of the British Paralympic Ski Team, is testament to
what can be achieved with some determination: "Six years ago I broke my back
while on a university skiing trip. This year, I am proud to say I'm a member
of the 2010 Great British Paralympic team.

"From financial cost, to time, to disability, there are often barriers to
sport. The MARS Refuel Drink Fund is here for people who need a bit of a
boost in getting started, or continuing, in sport. It's a great initiative
and I'm really happy to be involved."

Since its initial launch in 2008, MARS Refuel Drink Fund has attracted
9068 applications and helped to refuel 8304 people.

The fund, which launches on March 1 2010 until May 31 2010, has GBP10,000
to donate each month to the most deserving applicants.

Applications can be made online at www.marsrefuel.com offering
support with anything from equipment costs, to improving training grounds and
club houses. The fund will be accepting applications from March 1 2010.

You don't just have to be part of a team to benefit. The fund will also
give support to individuals raising money for charity through sporting
activities, such as bike rides, mountain climbing and parachute jumps.

The site will be regularly updated with the names of the people and clubs
awarded each month. They will also be invited to post comments, pictures and
videos of themselves as part of their application.

The fund is open to residents of, and clubs and organisations based in
the UK and Republic of Ireland only. Applicants must be 12 years or over and
only one application will be accepted per person, club or organisation.

Mars Refuel is a great source of protein, carbohydrate, calcium and
vitamin B. It's the milk goodness in Mars Refuel that provides the optimum
4:1 ratio of carbohydrate to protein that helps people to go 50% longer**.

MARS(R) is a registered trademark of Mars 2010.

*Survey undertaken by Opinion Matters between 26.01.10 and 01.02.10.
Sample: 1650 UK Adults

** Research by Northumbria University, February 2007. Results based on
equivalent drinks volumes

Media Enquires

Please contact Olivia Wray or Holly James at Escapade PR on
+44(0)118-920-7675 or email or marsrefuel@escapadepr.com

Please contact Olivia Wray or Holly James at Escapade PR on +44(0)118-920-7675 or email or marsrefuel at escapadepr.com