Playtech Launches Mobile Casino Games for Buongiorno's eGaming Brand WINGA in the Italian Market

DOUGLAS, Isle of Man, June 3, 2011 -

Playtech, the international designer, developer and licensor of software
for the online, mobile, TV and land-based gaming industry, is pleased to
announce the launch of mobile casino games in fun mode for Buongiorno, (FTSE
Italy STAR: BNG) in the Italian market.

Playtech is the amongst the first software providers to offer mobile
casino games to the regulated Italian market, with Blackjack, Roulette and
Jacks or Better available for the iPhone and Android platforms. The games
will be available in fun mode, with real money mode to follow once regulation
permits and in accordance with all regulatory requirements.

Buongiorno is a leading global enabler of the mobile connected life,
providing a wide range of services to more than 130 telecom operators in 57
countries, 10 years experience in the mobile ecosystem and a team of 1000
professionals. Playtech's mobile casino games will be launched under
Buongiorno's popular Winga brand, in full compliance with the Italian
regulations set out by AAMS.

Playtech's Head of Mobile, Daniel Orkan, commented: 'This is a
significant step for Playtech in the Italian market and in our ongoing
partnership with Buongiorno, which will see the delivery of more innovative
products as the year progresses. We are excited to offer mobile casino games
to Italian players, which will be joined by the launch of online casino later
in the year, in line with our strong cross-platform capabilities.'

Assen Diakovski, Head of Global Online Gaming, Buongiorno, commented:
"Buongiorno's eGaming offering, Winga (www.winga.it) is set to develop
across two directions in the coming few months, once regulations allow.
Firstly, via the expansion on our existing gaming offering, to include
lotteries, casino games and more; this is where our casino agreement with
Playtech will play a key part, enabling this exciting expansion to happen.
Secondly, the provision of the Winga offering on the mobile channel,
leveraging Buongiorno's 10 years of experience in the mobile ecosystem."

About Playtech

Playtech develops unified software platforms and content for the remote
and land-based gaming industry. Leading gaming applications include casino,
poker, bingo, sports betting, live gaming, casual and fixed odds games.
Playtech provides licensees with the tools to maximise cross-selling
opportunities, player loyalty and yield, all through the powerful management
interface; the IMS. The system's fully integrated, cross-platform capability
enables players to access online, broadcast, mobile and server-based gaming
terminals, through a single account.

New licensees include existing online operators upgrading or diversifying
their offering, land based casino groups, government sponsored companies such
as lotteries, and new entrants making their online gaming debut, particularly
in the newly regulated markets.

Founded in 1999, Playtech is headquartered in the Isle of Man and has
over 1,000 employees located in development centres in five countries, the
majority of whom are engaged in research and development of current and
future gaming technologies.

www.playtech.com

About Buongiorno

Buongiorno (FTSE Italy STAR: BNG) is a leading global enabler
of the mobile connected life. With direct connections to more than 130
telecom operators in 57 countries, 10 years experience in the mobile
ecosystem and a team of 1000 professionals, Buongiorno makes the mobile
internet experience happen. Buongiorno is the preferred partner for telecoms,
enterprises, handset and connected device manufacturers, supporting them in
delivering customized mobile data experiences. Buongiorno has a potential
reach of over 2 billion mobile consumers and an array of services and content
spacing from mobile content based value added services (VAS), innovative
solutions to deliver personalized mobile experience which are marketed or
reside on many of the most popular OEM handsets and digital stores; to mobile
loyalty programs and mobile advertising and marketing campaigns.

The Company is headquartered and listed in Milan (Italy).

For more information about Buongiorno, please visit
www.buongiorno.com , www.winga.it and
www.winga.it/mobile

    For further information contact:

    Playtech Ltd
    Mor Weizer, Chief Executive Office
    Shuki Barak, Chief Financial Officer
    Ross Hawley, Director of Investor Relations
    c/o Pelham Bell Pottinger
    +44(0)20-7861-3232

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