Plurality Ltd. Opens US Subsidiary in Silicon Valley

By Plurality Ltd., PRNE
Wednesday, April 21, 2010

SILICON VALLEY, California and NETANYA, Israel, April 22, 2010 - Plurality Ltd. today announced the opening of Plurality USA. Plurality's
US subsidiary will be headed by Jeffrey Miller, Vice President of Marketing
and Business Development, and Jack Koplik, Vice President of Sales.

Mr. Miller came from MIPS Technologies prior to Joining Plurality USA,
where he was director of sales for MIPS' RISC processor intellectual property
products. He brings a breadth of leadership experience from twenty nine years
in the semiconductor and intellectual property industries.

Mr. Koplik joins Plurality USA with firsthand knowledge of the unique
needs of high performance computing from his work in key market segments
advancing application of massively parallel computing. Jack has held a number
of senior positions in sales, marketing and business development in the high
performance semiconductor market, most recently at Ambric.

The Market's Most Powerful Multi-Core Shared-Memory Processing Engine

Plurality's HyperCore(TM) IP is a general-purpose multiprocessor of a
fundamentally new paradigm. This architecture delivers order-of-magnitude
performance advances over today's general purpose multicore processors in SoC
applications, while significantly reducing power consumption, and providing a
simple programming model for porting serial C/C++ code for efficient parallel

Plurality offers HyperCore IP products for embedded system SoCs in
wireless, networking, and multimedia markets, as well as chip and board
products for high-performance (cloud) computing.

Igor Pe'er, Plurality's CEO and Chairman said, "We are thrilled that Jeff
and Jack have accepted this invitation to lead Plurality in changing how the
technology world uses multicore processors. These veterans of the
intellectual property and semiconductor markets understand and share the
vision, and will be tremendous assets to Plurality in delivering high
performance multicore solutions to our customers in North America. Along with
Plurality Japan and Plurality Singapore, this rounds out Plurality's global

Jeff Miller said, "We know that the United States is the leading
geographic market for SoC development. Plurality USA is here where it counts,
and to ramp up our support of the large market-leading customers in high
performance and cloud computing. We can also better respond to increased
interest from consumer segments, and the needs of special US markets like
homeland security and defense."

In support of HyperCore design activity, Plurality has also seeded the
HyperCore Platform Ecosystem, a growing cooperative community of customers,
design services providers, software and EDA companies.

Embedded Systems Conference / Multicore Expo 2010 - Chip Ex Israel 2010

Plurality will be exhibiting at the Embedded Systems Conference /
Multicore Expo at the San Jose, McEnery Convention Center April 26 - 29,
booth #2413, as well as at ChipEx Israel 2010 Airport City on May 4th. Please
visit us.

About Plurality

Plurality develops advanced silicon Intellectual Property, chips and
acceleration boards for ManyCore processing. Plurality's IP is based on a
unique, scalable, easily-programmable ManyCore architecture that is
positioned as a general-purpose accelerator. The processor delivers the
highest performance per watt per square millimeter at the lowest cost of any
currently available shared-memory processor. The privately-funded company is
headquartered in Netanya, Israel. HyperCore is a trademark of Plurality Ltd.
For additional information, please email the company at or

Jeff Miller, Vice President of Marketing and Business Development of Plurality USA, +1-408-483-1697, Jeff.miller[AT]plurality[DOT]com

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