PR Newswire Expands in Spanish Market with Newly Appointed Regional Manager

LONDON -

- PR Newswire joins Dircom, Spain’s Leading Communications Professional Organisation

PR Newswire has strengthened its position in Spain today with the appointment of Ana Carrasco Frutos to Spanish regional manager and the company’s acceptance into Dircom www.dircom.org/ , a leading professional organisation of Communications Directors from the top companies and institutions in Spain.

To view the Multimedia News Release, please click: www.prnewswire.com/mnr/prne/dircom/37551/

Ms. Carrasco Frutos, who has a double degree in Business Management from Muenster Business University in Germany, and Madrid’s Chamber of Commerce, will be responsible for enhancing PR Newswire’s position as the leading communications services provider in Spain by introducing these services to more Spanish organisations.

Lisa Ashworth, PR Newswire’s European CEO, commented, “We have long been established in Spain given our strong presence throughout the EU and close working relationship with the Spanish news agency Europa Press (www.europapress.es). The appointment of a dedicated Regional Manager and membership in Spain’s leading organisation for communications professionals serves to further enhance PR Newswire’s ability to meet the needs of our Spanish clients, while providing a platform for expanding our business throughout the country.”

Ms. Carrasco Frutos started her career with Deutsche Bank Spain, as Finance and Investment Sales Manager. She also worked at Videoartworld.com, promoting video art sales across Germany, the UK and Spain. Following this she gained vast overseas business development experience at Rightmove, responsible for business in Spain and Portugal.

Ms. Carrasco Frutos stated, “Spain is a dynamic, culturally rich country where, to be truly successful, one has to have a connection to the people and businesses that comprise its rich tapestry. I look forward to leveraging my business development and sales experience in Spain to establish PR Newswire as the leading communications services provider in the country.”

Ms. Carrasco Frutos continued, “As the first and only communications services provider within Dircom, PR Newswire is perfectly positioned to share our expertise in multimedia and, more recently, social media services, including the recently launched social media monitoring tool, Social Media Metrics www.prnewswire.com/mnr/prne/prnewswire/37545/. I feel very privileged to be part of such prestigious organisations and welcome the opportunity to help Spanish companies build their brand awareness and market share through local and global communications.”

About Dircom www.dircom.org/

The Communications Directors Association, Dircom is a professional organisation that groups the Communications Directors of the main companies and more important institutions in Spain, as well as to the top people in charge of the communication consultancies.

Dircom was created in 1992 from the initiative of a communications professional outstanding group motivated by the increasing importance of reaching his responsibilities in the company and the society.

Dircom is a member of CEDE (Spanish Manager and Executives Confederation), charter member of Global for Alliance Public Relations and Communication Management, a world-wide Umbrella Association with more than 60 national associations. It is represented in the European Association of Investigation and Communication Formation (EUPRERA), in the Board Directors of the European Confederation of PR (CERP), and is also the promoter of the new European Federation of Public Communication Association (FEACP). Today, the Association is formed by more than 500 partners.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organisations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organisations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.

Samantha Proctor Director of Marketing Communications EMEA PR Newswire Europe Phone +44-20-7454-5115 Fax +44-20-7454-5331 samantha.proctor@prnewswire.co.uk www.prnewswire.com

Source: PR Newswire

Samantha Proctor, Director of Marketing Communications EMEA, PR Newswire Europe, Phone +44-20-7454-5115, Fax +44-20-7454-5331, samantha.proctor at prnewswire.co.uk