Precise Launches Media Platform - a Unique New Media Contacts Analysis Platform

LONDON, May 19, 2011 - Precise, the UK's leading media intelligence provider, today
announces the launch of a unique media contacts analysis platform, Connect
Media Platform.

Media Platform is a groundbreaking development that enables
PRs to identify and connect with relevant journalists and commentators by
dynamically linking media contacts with media content.

Drawing on content from national and regional newspapers,
trade publications, and online and social media, Media Platform allows PRs to
quickly identify what journalists and commentators are writing about through
a real-time link between contact details and media content. Crucially it will
enable PRs to analyse the point of view that journalists are taking on a
particular issue or company both through what they're writing about and
tweeting so that they can better understand their target media.

Keir Fawcus, Precise Managing Director said: "We have worked
closely with our clients to develop a platform that will make a real
difference to a PR's day to day business activities. Media Platform offers a
simple, quick and accurate means of pinpointing and engaging with the
relevant commentators. It gives users a live view of the companies and
subjects that journalists are covering regardless of where that content is
published. Media Platform provides you with up to date contact details so
that you can target your communication by whichever channel - email, phone or
Twitter - represents the most effective means of communicating.

What previously would have involved using a number of
different services from different suppliers can now be done within a single,
fully integrated platform.

By using Media Platform, our clients will place themselves in
a position to identify and engage with journalists and commentators far more
effectively."

Media Platform will enable PRs to maintain a greater understanding of
their contacts and to better brief their spokespeople or clients, through a
faster and more effective link between contacts and content.

Further information can be found at
www.precise.co.uk/our-service/media-platform.aspx

About Precise

Precise is the UK's leading provider of media intelligence
solutions, providing a unique range of integrated services, in support of PR
and external communications activity: press, broadcast, online and social
media monitoring, media analytics, forward planning, media contacts analysis.

Precise's Connect Media Platform is an integrated platform
solution that enables PRs to effectively plan, monitor and evaluate their
coverage, whilst providing them with crucial insight into their key media
contacts. Connect is powered by the Autonomy-enabled Chorus media
intelligence engine. Precise is retained by 5,000 agency, corporate,
consumer, financial, charity and government clients including the majority of
the top 100 PR agencies and over 75% of the FTSE 100.

For more information please contact:

Katie Hayward, Lansons Communications on +44(0)20-7294-3631 or
katieh@lansons.com ;

John Diviney, Lansons Communications on +44(0)207-294-3696 or
johnd@lansons.com .

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