Precise and Moreover Technologies Partner to Offer a Global Online News and Social Media Intelligence Platform

By Precise, PRNE
Tuesday, January 18, 2011

Moreover Technologies' CODiE Finalist Newsdesk 4 Powers the new Precise Profile Service

LONDON, January 19, 2011 - Precise, the UK's leading media intelligence provider, and Moreover
Technologies, a global leader in media aggregation, today announced a
strategic partnership that offers a unique news and social media intelligence
capability to the UK market.

Precise Profile, powered by Moreover Technologies' Newsdesk 4 engine,
will provide users with the first single platform access to global online
news, social media and micromedia, enabling them to track an unlimited number
of topics, to intelligently refine results and efficiently share them.

Newsdesk 4 has been recognized by The Software & Information Industry
Association (SIIA) as a "Best Content Aggregation Solution" category finalist
in its 26th Annual CODiE Awards competition. The winner will be announced
Jan. 25 in New York.

Commenting on the service, Keir Fawcus, Managing Director at Precise
said: "We are delighted to be able to respond to client demand for immediate
awareness of relevant online news, social media and micromedia. It is a
significant challenge to rapidly pinpoint accurate and relevant results from
millions of daily news articles and social media posts and we believe that
Precise Profile's intuitive, cutting-edge search and filtering tools answer
this challenge in a groundbreaking way."

Paul J Farrell, Moreover Technologies President, said: "This is a perfect
example of how companies offering overlapping capabilities can collaborate to
complement each other, rapidly creating improved value for end clients.
Newsdesk 4 offers a number of significant innovations in news and social
media monitoring, refining and sharing, including intuitive, leading-edge
faceted search and filtering tools. With its single platform for news and
social media, user-friendly filters to rapidly identify relevant results from
millions of daily news articles and social media posts, and powerful sharing
tools, including automated alerts, newsletters and editorial feeds, Newsdesk
4 will deliver significant new insights and productivity gains to users."

In this rapidly developing area, the Precise Profile portal delivers an
easy to learn and navigate tool for monitoring coverage and produces quality
results immediately.

Notes to editors:

About Precise

Precise is the UK's leading provider of media intelligence services,
providing press, online, broadcast and social media monitoring, media
analysis and forward planning services in support of PR and external
communications activity. Precise is retained by 5,000 agency, corporate,
consumer, financial, charity and government clients including the majority of
the top 100 PR agencies and over 75% of the FTSE 100.

About Moreover Technologies

Founded in 1998, Moreover Technologies is a trusted aggregator of global
news and social media. Clients include Shell Oil, Sony, Adobe, European Space
Agency, Citigroup, Hill & Knowlton, BBC, Kingfisher, Businessweek,
Reuters UK, Siemens and Simon & Schuster. Through US and UK offices, the firm
offers corporate customers worldwide direct access to comprehensive, yet
targeted, real-time business and consumer information from the Web's most
read and respected sources. Daily, Moreover Technologies offers unified
portal access to 2.2 million news articles and social media posts from 1.8
million editorially vetted sources across 100+ countries, 50+ languages and
800+ searchable industry categories.

    Media Contacts:

    Precise -
    Juliette Murray
    Marketing Director

    Moreover Technologies
    Alyssa Woods -

Media Contacts: Precise - Juliette Murray, Marketing Director, +44(0)20-3301-4490, juliette.murray at; Moreover Technologies: Alyssa Woods - Marketing, +1-410-302-1611, awoods at

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