Precise Launches New Service - As the Growing Influence of Social Media on Mainstream Media Highlights the Need for Effective Monitoring

LONDON - Precise, the leading provider of media intelligence data, today announced
the launch of its new social media monitoring service.

Whilst Precise has been involved for some time in monitoring social media
content on behalf of its clients, the new service is a breakthrough in terms
of genuinely addressing the issues of identifying and tracking influence.

Commenting on the service, Martin Holroyd, Operations Director at Precise
said “Our clients are aware of the importance of social media but what we
have repeatedly encountered is uncertainty as to how to identify the sites
with real influence. Everyone knows there is a ton of content being produced.
Focussing on social media sources that really matter is the key and this is
where our methodology comes in.”

Precise has developed three measures to identify influence: traffic
volume, audience engagement and a research based ‘credibility ranking’. By
applying this methodology to its structured media database, it helps clients
identify sites that are both active and influential. Sites are also assessed
on an ongoing basis and this information is constantly updated.

“The growth in social media influence magnifies the importance of
employing a structured approach to what to monitor,” continued Holroyd. “A
lot of time is wasted focussing on areas that have little or no impact on the
mainstream media.”

The launch of the new service comes after several months of development,
modification and consultation with clients. It is hoped that it will be seen
as a welcome move by the communications industry - the latest research
highlights that there are over 130 million blogs. However, only a fraction of
these have any real authority when the extent to which other sites link to
them and their impact on the mainstream media is assessed.

And, with a growing number of mainstream journalists sourcing and
researching their stories from social media sites, it has become ever more
relevant to be aware of content that is being published.

Note to Editors:

Precise is the leading provider of media intelligence services in the UK,
providing press, online, broadcast and social media monitoring, media
analysis and forward planning services to support PR and external
communications activity.

For further information, contact:
Juliette Murray
Marketing Director
Precise
+44(0)20-3301-4490
Juliette.murray@precise.co.uk

Precise
The Registry
Royal Mint Court
London
EC3N 4QN

Source: Precise

For further information, contact: Juliette Murray, Marketing Director, Precise, +44(0)20-3301-4490, Juliette.murray at precise.co.uk; Precise, The Registry, Royal Mint Court, London, EC3N 4QN