PruHealth Becomes Nectar’s Exclusive Healthcare Partner

LONDON, June 23, 2011 -

PruHealth customers can now collect up to 200 Nectar points and
10 Vitality points each week when buying £20 worth of healthy
foods* during the weekly shop at Sainsbury’s, under PruHealth’s new
and exclusive partnership with Nectar, the largest loyalty
programme in the UK.  

Enhancing PruHealth’s existing partnership with Sainsbury’s**,
the innovative insurer that rewards healthy behaviour has become
Nectar’s exclusive href="www.pruhealth.co.uk/insurance/individuals/vitality">healthcare
partner within the programme.

Policyholders with Nectar membership can now receive 10 href="www.pruhealth.co.uk/insurance/vitality/vitality_partners/sainsburys">
Nectar points per £1 spent in Sainsbury’s on over 1,500 healthy
foods***. Customers will also be rewarded 1 Vitality point for
every £2 spent on healthy foods, which contributes towards
discounts with PruHealth’s reward partners and cashback on the
individual’s policy.

Furthermore, Nectar customers wishing to join PruHealth will
receive 5,000 Nectar points for taking out a new private href="www.pruhealth.co.uk/insurance/individuals/personal_hcp">
medical insurance policy, meaning they could potentially
collect up to 15,400 Nectar points in the first year, as well as
520 href="www.pruhealth.co.uk/insurance/individuals/vitality/vitality_activities">
Vitality points.

Recent findings from PruHealth indicate a third of British
adults (33%)**** want to improve their diets and eat more healthily
in 2011, and PruHealth and Nectar are committed to helping their
members live a href="www.pruhealth.co.uk/insurance/individuals/why_choose">healthy
lifestyle.

Dr Katie Tryon at PruHealth commented: “We all know what we
should be doing to look after ourselves, but we need encouragement
to implement these changes into our lifestyle on an ongoing basis.
 Incentivising healthy behaviour is our core philosophy and we
believe our healthy foods initiative can help drive behavioural
change amongst our members. We are extremely excited about the
possibilities presented by our new partnership with Nectar and our
enhanced relationship with Sainsbury’s and look forward to
developing further initiatives in the future.”  

The innovative insurer hopes the rewards offer an attractive
incentive for members to eat healthily, while also providing an
attractive proposition for new customers as well. One in ten (12%)
British adults said receiving discounts for leading a healthy
lifestyle would be an incentive to take out private medical
insurance.

James Frost, marketing director at Nectar said: “We are really
pleased to be part of this innovative partnership. Not only can our
collectors now earn points on health insurance through PruHealth
but by purchasing the right products at Sainsbury’s they can earn
points five times faster than usual. We also believe there’s a lot
more potential to use the Nectar currency to reward other positive
lifestyle or behavioural choices in the future.”

Notes to editors:

*    PruHealth and Nectar members will receive 10
Nectar points for every £1 spent in Sainsbury’s on Healthy Foods to
a maximum of £20 healthy food spend per week.

**   The deal is an extension of PruHealth’s existing
partnership with Sainsbury’s - since 2007 customers have earned
PruHealth Vitality points for purchasing fruit and vegetables at
Sainsbury’s, which have contributed towards discounts with its
wider health and leisure partners.

***  The PruHealth Healthy Foods list is based on Food
Standards Agency Nutrient Profiling and International Dietary
Guidelines. It includes fruit and vegetables and items such as
whole wheat pitta bread, porridge, whole wheat noodles, plain
skinless chicken and turkey, fish such as mackerel, and plain
skimmed yoghurt, for example.

**** Opinium Research carried out an online poll of 2,019
British adults from 11^th - 15^th February
2011. Results have been weighted to nationally representative
criteria. 39 years is an average age calculated from those that
provided an answer to the question “At approximately what age did
the state of your health and body really start to be a worry to
you?” (n=1,175).

About PruHealth:

PruHealth was launched into the UK market in October 2004 as a
joint venture between Discovery and UK insurer, Prudential, in
response to a growing need for consumer-directed private medical
insurance products.

PR Contact:
Caroline Southwood
Head of Corporate Communications
Prudential UK and Europe
Marble Arch Tower
17th Floor
55 Bryanston Street
London
W1H 7AA
+44(0)7831-434-096
www.pru.co.uk

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