Pure Play Music and WSA Distributing Partner to Eliminate the Need for a mp3 Player

SAN DIEGO - Pure Play Music, Ltd., (Pink Sheets: PPML) (”Pure Play”) and WSA Distributing are partnering to launch a first of its kind music download service providing content from new and emerging artists. Under the terms of the agreement WSA will act as Pure Play’s exclusive provider of microSD flashing and distribution in NA. WSA and Pure Play have co-developed an automated system for flashing music onto microSD cards that allows them to offer music on a regional and/or local basis. Mobile subscribers will receive a microSD card with the purchase of certain mobile devices, or they can choose to add a music accessory bundle with the purchase of any music capable phone. In each scenario, the user will receive 100 DRM-free tracks, and can subscribe to the monthly service that allows the subscriber to download up to 20 tracks per month for less than US$5.00. The first of several US carriers will launch the service in the 1st week of July, 2009.

Pure Play and WSA view the program as a key moment in the transitioning of mobile device owners away from mp3 players. “With more that 50% of mobile devices having music capabilities, it is no longer necessary to carry two devices,” stated Rick Sterger, COO at Pure Play Music. With the design of this program the two companies believe they can educate users on the music capabilities of mobile devices at the point of sale. They predict that nearly all mobile device purchasers will walk out of their carrier store with 50 songs, ready to play, on their phone.

Pure Play is an entire music infrastructure that allows an artist to self market their own music. Through Pure Play’s unique and expansive distribution network, Pure Play has introduced something that will completely change the way unsigned, emerging artists and indie acts get their music played commercially. Pure Play provides independent artists with access to broad new distribution channels to introduce their music to the world — and monetize it. By utilizing our exclusive partnerships that control the majority of the world’s in-store music needs, we allow music to reach millions; and we believe the monetization of music on a massive scale.

WSA is a leading provider of value-added services for the wireless communication. WSA will be preloading phones with exclusive emerging artist content from Pure Play Music. WSA is a provider with the quality and capacity of a large corporation, but it maintains the flexibility, attention to detail and speed of a small business. Its dedication to being a provider of cutting-edge innovation and technology is the primary reason this relationship was possible. Its San Diego location possesses three assembly lines and is capable of flashing over a 1 million mobile devices each month. With the introduction of our first of its kind media distribution capability, it will increase Pure Play’s ability to enter new markets and redefine existing industries.

Source: Pure Play Music, Ltd.

Richard Labrum of Pure Play Music, Ltd., +1-619-471-4097, rich at pureplaymusic.com