Pure360 Relaunch SMS Marketing Software With Integrated SMS Interact

LONDON, January 19, 2011 - In 2010, more than 6.1 trillion text messages were sent, by 2013 around
the world the volume of messages sent will reach a staggering 10 trillion.
Therefore, as SMS activity continues to grow dramatically, marketers should
take advantage of this powerful communication tool to form part of their
marketing mix. This month, Pure360 is proud to announce the relaunch of its
SMS marketing software.

PureResponse SMS marketing software has a number of new features designed
to help you get the most from your SMS campaigns. Unique to Pure360 is SMS
Interact which allows marketers to simply link SMS, email marketing, and even
offline marketing. Email addresses that are texted in go straight to a list
in PureResponse and an automated email can be sent directly in response,
giving recipients a seamless communication using minimum resource.

PureResponse can be used to schedule targeted and personalised campaigns
to lists and, when the campaign is complete, the system also offers full
delivery reporting and opt out handling.

New sign up forms make it easy to capture mobile and email details from
website visitors in order to grow existing databases. The PureResponse system
can also ensure that messages are coming directly from a brand so they are
easily identifiable.

Marc Munier, Pure360 Commercial Director, comments: "SMS marketing is the
perfect tool to compliment any business' existing marketing channels because
it gives them the chance to instantaneously reach a consumer's pocket. It is
cost affective and can achieve fantastic results in terms of ROI."

Notes to Editor:

Progressive email marketing company Pure360
(www.pure360emailmarketing.co.uk) provides the best email and SMS
marketing services to customers such as innocent drinks, Seatwave, The FT
Group, Zoopla and LA Fitness.

Pure360 don't tie customers in with a long contracts, instead they
maintain the highest customer retention rate of 98.6% by making sure
marketers are getting the best possible results from their email marketing
campaigns. Members of the DMA, Pure360 have recorded a 10% higher open rate
for their customers than the DMA average, leading to higher clicks and
conversions than competitor products.

You can find the team working to improve over 2,000 marketers' email and
SMS campaigns, in Brighton, pop in or give them a call 0844-586-0001 to
discuss how they can help you get excellent results from your email & SMS
campaigns.

Media contact: Hannah Ward, Hannah.ward@pure360.co.uk, +44(0)1273-648-824

Hannah Ward, Hannah.ward at pure360.co.uk, +44(0)1273-648-824