Coty Prestige Announces Agreement With Paul WalkerBy Coty Sas, PRNE
Thursday, January 13, 2011
The Actor Will be the New Face of Davidoff Cool Water
PARIS, January 14, 2011 - Coty Prestige, a division of Coty Inc., announced today that
it has signed an agreement with actor Paul Walker to be the new face of the
Davidoff Cool Water fragrance advertising campaign starting worldwide July
To view the Multimedia News Release, please click:
The American actor has conquered Hollywood playing Brian
O'Conner in "The Fast and the Furious" films, and has proven his love for
acting and action in films including Clint Eastwood's "Flags of Our Fathers,"
"Eight Below," "Joy Ride" and "Takers." He will next be seen reprising his
role opposite Vin Diesel in "Fast Five," being released this spring.
Having studied marine biology, Paul is known for his passion
for the ocean, ocean conservation, diving and surfing. Demonstrating his
comfort in the water in the film "Into the Blue" with Jessica Alba, Paul
underlines his commitment to its conservation with his involvement in the
National Geographic Channel documentary series, "Expedition Great White," an
expedition studying migratory patterns of great white sharks.
The agreement with Coty marks the first time that Walker
crosses over into the fragrance market.
"I have a really intimate relationship with the ocean and
Davidoff Cool Water is the quintessential ocean fragrance. I am honored to be
the new face of this campaign," said Paul Walker.
"Paul Walker is a natural choice to represent Davidoff Cool Water. He
truly embodies the values of this legendary fragrance. Not only thanks to his
personal commitment around oceans, but also for his intense energy, powerful
masculinity and cool attitude that characterize him," said Françoise Mariez,
SVP International European Marketing Licenses, Coty Prestige.
The agreement entails Paul Walker being the worldwide public face of
Davidoff Cool Water. In July 2011, the first TV commercial and print ad for
the fragrance featuring the sexy and cool actor will appear.
About Coty Inc.
Coty was created in Paris in 1904 by François Coty who is
credited with founding the modern fragrance industry. Today, Coty Inc. is a
recognized leader in global beauty with annual net sales of nearly $4
billion. Driven by an entrepreneurial spirit, passion, innovation and
creativity, Coty Inc. has developed an unrivaled portfolio of notable brands
and delivers its innovative products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige
and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin
Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!,
Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by
Renée Fleming, Lancaster, Marc Jacobs, Nikos, Roberto Cavalli, Sarah Jessica
Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop. The Coty Beauty brand
portfolio is more widely distributed and includes Adidas, Astor, Baby Phat,
Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham,
Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate Moss, Kylie
Minogue, La Cross, Miss Sixty, Miss Sporty, Nautica, N.Y.C. New York Color,
Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim
McGraw, and Tonino Lamborghini. Coty and Puig Fashion and Beauty S.A. have a
strategic partnership for the distribution of the perfume lines of Nina
Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the
United States and Canada.
For additional information about Coty Inc., please visit
(1) Not available in North America
Press Contact: Florent Canepa International PR Director COTY PRESTIGE Tel: +33-1-58-71-76-18 Fax: +33-1-58-71-75-88 email@example.com
Press Contact: Florent Canepa, International PR Director, COTY PRESTIGE, Tel: +33-1-58-71-76-18, Fax: +33-1-58-71-75-88, florent_canepa at cotyinc.com
Tags: Coty SAS, France, January 14, Paris