QlikTech Leverages Bluewolf’s Agile Consulting Approach to Realign Its Sales and Marketing Processes

LONDON - Bluewolf Trains 420 QlikTech Employees in One Day -

Bluewolf www.bluewolf.com today announced at CloudForce London that QlikTech www.qlikview.com, the world’s fastest growing global Business Intelligence (BI) software company, completely overhauled its business processes in record time by using Bluewolf’s agile consulting and implementation services. QlikTech was able to quickly realign its changing business, and optimize its sales and marketing processes in a 80-day global CRM roll out, for its employees in 15 countries.

As part of the rollout, Bluewolf built a sustainable business process for QlikTech that focused on optimizing the sales lead to close process, by leveraging Cloud Computing and Software as a Service (SaaS) technologies such as Salesforce www.salesforce.com CRM and ExactTarget exacttarget.com, an email marketing tool. Bluewolf www.bluewolf.com/on-demand-solutions/consulting-services/customer-rela tionship-management/ helps enterprise organizations quickly evolve their businesses using its agile process to deepen customer relationships, and gain a competitive edge.

Growing by 50 percent in 2008 and with 10,500 customers in 92 countries, QlikTech needed a better way to manage and optimize its sales, marketing and channel management processes to scale with its growing business demands. The company looked to Bluewolf to unite QlikTech’s global employees with a consistent process. Bluewolf focused on the following areas:

- Sales Pipeline Visibility - Opportunity Management and Forecasting - Demand Generation and Lead Nurturing - Partner Relationship Management

“With the speed of change in our fast-growing business, we needed a partner that moved at the same pace, making Bluewolf and its agile services model the perfect fit for us,” said Joe Francis, VP, Global Sales Operations, QlikTech. “Bluewolf’s expertise in business process management and implementation of Cloud Computing technologies, like Salesforce, enabled us to improve our customer life-cycle, applying an innovative approach to our business processes.”

According to Penny O’Rourke, Managing Director of Bluewolf Europe, “Knowing that QlikTech’s QlikView product would be used for reporting and analytics took a lot of the normal stress and complexity out of the project. With QlikView, we were able to compare data on the existing CRM system and the new Salesforce CRM system, to help us identify potential issues with data migration.”

Global Change Management and Adoption Training

As a global company that moves at a rapid pace, QlikTech knew it needed to invest in change management and training in order to instill best practices in its employees and for wide adoption of the CRM solution. On Jan. 19, 2009, at QlikTech’s annual meeting in Florida, Bluewolf trained 420 Global QlikTech employees in a single day ( www.youtube.com/watch?v=DOc-I81reGU). QlikTech employees from the United States, United Kingdom, Sweden, Norway, Finland, Denmark, Germany, France, Netherlands, Belgium, Spain, India, South East Asia and South Africa were in attendance at the training.

QlikTechResults

The results have been dramatic. With very high sales transaction volumes, QlikTech now has a sustainable business process that allows it to iteratively adjust its business and continually evolve, leveraging these new Cloud Computing technologies. Recent results include:

* Account Profiling and Target Marketing, improving lead quality * Content Management and Account Collaboration, shortening sales cycles * Partner Lead Conversion, allowing partners to own accounts and forecast channel revenue

According to QlikTech’s Francis, “Bluewolf’s dedication and commitment to our project’s success was amazing, and its Customer Success Guarantee provided the trust and security I needed. Without Bluewolf, we would not have gone live with 420 users globally across all departments in just 80 days.”

About QlikTech

QlikTech is the business answers company. Its flagship product, QlikView, enables organizations of all sizes to unlock the value of their data to make better decisions that improve business results. Unlike traditional BI solutions, QlikView delivers immediate value with payback measured in days or weeks rather than months, years or not at all. Through QlikView’s disruptive, in-memory associative approach, business users have experienced unprecedented success and satisfaction. QlikTech is the only company in this market that offers a 30-day money-back guarantee.

About Bluewolf

Founded in 2000, Bluewolf (www.bluewolf.com) helps enterprise organizations evolve their businesses using its Agile process to deepen customer relationships and gain a competitive edge, through implementing next-generation technology solutions. Bluewolf is defining a new style of consulting based on agile methodologies, that guarantees success and delivers on the promises of Cloud Computing and SaaS technologies. Bluewolf clients include Dow Jones www.dowjones.com, ADP, General Electric and Fox Interactive Media. For more information, visit www.bluewolf.com.

For more media information, contact: Lisa Hendrickson LCH Communications +1-516-767-8390 +1-516-643-1642 (cell) lisa@lchcommunications.com

Source: Bluewolf

Lisa Hendrickson of LCH Communications, +1-516-767-8390, +1-516-643-1642, cell, lisa at lchcommunications.com