QualBoard(TM) 3.0 from 20|20 Research helps Market Researchers Discover Deeper Insights from Online Qualitative Research

NASHVILLE, Tennessee -

20|20 Research, Inc., an international provider of market research tools and services, today announced the launch of QualBoard(TM) 3.0, the latest iteration of its industry-leading QualBoard(TM) software for online qualitative research, that helps market researchers uncover deeper insights from study participants than any software previously.

QualBoard(TM) 3.0 helps bulletin board focus group software (a.k.a. online bulletin boards) take a quantum leap forward with advanced features, including:

– Customizable question types - text based, multiple choice, multiple answer and media response — Sophisticated segmentation across an unlimited number of dimensions — Unlimited content tagging capacity for faster analysis — Central dashboard controls for moderators, clients and participants — Advanced media handling to speed analysis

In a QualBoard(TM) 3.0 project, Researchers, Clients, and Participants log in from wherever they are and at times that are convenient to them; this ‘asynchronous’ nature increases participation and allows researchers to dig deeper and cover more ground than in a traditional, in-person studies.

QualBoard(TM) projects typically take place over a 3-5 day period, but can last 1-2 days, weeks or even a year or more. Through the advanced capabilities of QualBoard(TM) 3.0, a wide variety of interactions are possible - survey and polling questions, open discussion, concept rating/ranking and even the collection of photos and videos directly from participants.

In addition to often being significantly less expensive and faster than traditional in-person focus group studies, QualBoard(TM) 3.0 is also ideal for many other types of qualitative research projects, including Product testing, Concept testing, Longitudinal/immersive studies, Ideation and Mini-panels/IDIs.

ABOUT 20|20 RESEARCH, INC. - 20|20 Research, Inc. (founded in 1986) is a worldwide leader in Online Qualitative Research software and support, having helped clients conduct thousands of online projects in more than 20 countries. In addition to their industry-leading software platforms - QualBoard(TM), QualMeeting(TM), QualAnywhere(TM) and QualJournal(TM) - 20|20 Research also conducts qualitative recruiting, operates three “Top Rated” Focus Group facilities in the US - Miami, FL, Charlotte, NC and Nashville, TN - and regularly presents webinars on a variety of topics related to online qualitative research.

For more information about 20|20 Research, Inc., visit www.2020research.com.

For more information about 20|20’s Technology, visit www.2020research.com/online-qualitative-research-products.html.

Source: 20/20 Research, Inc.

Steven Henke, President, +1-800-737-2020, ext. 324, stevenh at 2020research.com, or Isaac Rogers, Director of Innovation, +1-800-737-2020, ext. 383, isaacr at 2020research.com