QuestBack Launches Social Media Insight Tool

By Questback, PRNE
Wednesday, September 7, 2011

OSLO, Norway, September 8, 2011 -

Today QuestBack, the European industry leader in Enterprise Feedback Management (EFM), ramps up its Social CRM offering with the launch of QuestBack Social Insight, to help organisations create real business value from their social media initiatives and achieve better understanding of their customers.

With more and more businesses embracing social media to reach audiences, Social CRM is vital for managing customer relationships through social networking sites, such as Twitter and Facebook. The use of Social CRM is by leading industry analysts expected to grow rapidly over the coming years. QuestBack via recently acquired Globalpark is already recognized as a Magic Quadrant vendor by Gartner in its recently published Magic Quadrant for Social CRM.

Listen, engage and understand Facebook fans
With QuestBack Social Insight, organisations can now gain real insight into the audiences they are engaging within social media channels, to get real business value from their social media programmes. Customers are offered a new tool and professional services to better understand and segment consumer needs and preferences, engage in an interactive dialogue to test and innovate new products, and administrate events and extend marketing reach. For Facebook users it provides a way to provide feedback with a seamless user experience directly inside Facebook.

“Social media plays an increasing role in today’s communication between brands and customers. Facebook is an amazing channel for building brand awareness and represents a way for people to directly connect with the brands and products they care about. However, organisations are yet to leverage the full potential of this meeting place, even if they have huge numbers of fans on Facebook. With QuestBack Social Insight there is finally a new way to create tangible business value from Facebook fans. The resulting insights can be used to influence future interactions, product development and brand strategy,” says Ivar Kroghrud, CEO of QuestBack.

“With QuestBack Social Insight businesses can collect data from Facebook fans, gain a better understanding and engage with them in a better, more controllable way. We think it is really exiting to bring the social media sphere and Enterprise Feedback Management together to enable our customers to take the next step in improving the customer experience using social networks,” summarizes QuestBack CEO Ivar Kroghrud.

QuestBack Social Insight offers a unique combination of a professional feedback management system and solution for seamless data collection from Facebook fans and visitors. It also offers a method of capturing Facebook users’ profile data which combined with the users’ direct feedback provides an additional dimension to enhance data analysis, communications and action management.

The product is an extension to the QuestBack EFM service and will be launched as a separate module. It will be offered to QuestBack customers in all of the 17 QuestBack global markets. Globalpark’s launch of ‘Social Insight Connect’ for large organisations earlier this year has been a tremendous success, and the QuestBack launch will extend the powerful Social CRM offering to all QuestBack customers.

QuestBack will host a webinar on October 6th, 2011 at 3:30 PM - 4:00 PM CEST (Central European Summer Time) to provide more in-depth details and present case studies- to register:

Daniel Vadet Hansen (CMO), Tel: +47-98-22-17-47, daniel at

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