Rakuten Taps the Brightcove Platform for E-commerce Online Video Initiatives

Biggest e-commerce website operator in Japan selects Brightcove to foster a more interactive purchasing experience

CAMBRIDGE, Massachusetts, December 7 - Brightcove Inc., the leading online video platform, today announced that
Rakuten, Inc. has selected Brightcove to power new online video initiatives
for its online shopping mall property. Rakuten, the biggest e-commerce
website operator in Japan with more than 50 million registered users, is
taking advantage of the recently launched fully-localized version of the
Brightcove platform to introduce a more interactive, engaging purchasing
experience through high quality online video content. Rakuten is also
pioneering an innovative new use case in the Japanese market, as online
merchants are able to upload user-generated content through the Brightcove
platform and add it to their online presence on the Rakuten site.

"We are thrilled to be the online video platform behind Rakuten's new
video initiatives," said Jeremy Allaire, chairman and chief executive officer
at Brightcove. "E-commerce organizations like Rakuten are on the cutting edge
of using online video to improve user engagement and to deliver a more
dynamic online shopping experience. We look forward to helping Rakuten expand
its footprint in Japan and around the world through engaging, high quality
online video experiences."

Rakuten serves as a platform for merchants to sell their products online
and is among the top ten largest Internet companies in the world. The site
features a shopping mall, Rakuten Ichiba, as well as portal sites for travel,
Internet banking and more. Using the fully-localized Brightcove platform,
Rakuten recently launched a video section on their site to complement
existing content and to drive purchases through increased user engagement
with their online shopping mall property. The dynamic features of the
Brightcove platform and its integration with J-Stream, Inc., a pioneer
company which offers video delivery infrastructure in Japan, enable Rakuten
to easily publish and distribute high quality video content, as well as
user-generated content from individual merchants, to foster a more
interactive purchasing experience for visitors. Rakuten also operates an
online DVD rental site with trailers for campaigns and new releases powered
by Brightcove.

Brightcove established its majority-owned subsidiary in Japan, Brightcove
KK, in 2008 with US$4.9 million in new investment from Brightcove Inc. and
four market-leading Japanese strategic partners: Dentsu, Inc., J-Stream,
Inc., transcosmos, Inc. (transcosmos), and cyber communications, inc. (cci).
Brightcove KK is a fully staffed operation that includes a leadership team
and sales, marketing, engineering and customer support staff all based in
Japan.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit www.brightcove.com.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com, for Brightcove; or Japan, Rie Kubota of LBS Co., Ltd., +81-3-3769-1351, rkubota at lbs.co.jp, for Brightcove; or Europe, Stephen Orr, of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com, for Brightcove